by Ad Feature. One Hero and one Zero bad enough for two this week, and a chat with Liquorice creative director, Terri-Anne de Sousa, and Marmite executive, Erna George, about the Marmite #GetItRight social media campaign which has been keeping the brand top-of-mind since #BattleOfTheSpreads, thanks to a strong JWT concept and some great content-creation strategies from Liquorice.

For the Wall of Fame or Shame:

  • In keeping with current James Bond hype, Jacob Moshokoa awards the new SONY Experia Z5 TVC Hero-status. The 60-second “Made for Bond” ad sees Naomie Harris reprise her Miss Moneypenny role in an action-heavy global ad by Adam & Eve/DDB.
  • Emojis often inject some much-needed emotion into texting — they’ve even become such a part of today’s culture that iOS supports over 1 300 of them! While the Oxford Dictionary has declared a specific emoji as its word of the year for 2015, Andy Rice really doesn’t like MTN’s latest ad using them… giving the work “Laughy — with love from MTN” a big, fat Zero.

Enjoy the show!


Ad Feature logoEvery week, discover the highs and lows of advertising in South Africa with The Ad Feature team from Primedia Broadcasting — consisting of ad and branding critic Andy Rice (@ricecommaandy), brand and communications strategist Sizakele Marutlulle (@ZDivah), 947 anchor Jacob Moshokoa (@JacobMoshokoa), and producer Gary Oberholzer (@goberholzer). For more, go to Facebook.

You may also catch Andy on The Money Show on 702 (@Radio702) and Cape Talk (@CapeTalk) on a Tuesday evening just after 7pm for the new feature #ButDoesItWork on The Money Show.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every Monday and Thursday. Sign up here!

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