by MarkLives (@marklives) Judges at the 2015 Epica Awards handed out four Grands Prix to agencies in Japan, the Netherlands, the UK and Austria. A total of 585 agencies from 75 countries participated in this year’s awards, with the ceremony held in Berlin, Germany. MarkLives was a jury member.
It also announced:
- Network of the Year: BBDO with 43 awards including 11 golds.
- Agency of the Year: AdamandeveDDB
Grand Prix:
- Digital: “Taste the Translation” by J. Walter Thompson Amsterdam for ElaN
- Film: “High School Girl?” by Watts of Tokyo for Shiseido
- Press: The “John Lewis Southampton” campaign by AdamandeveDDB, UK
- Outdoor: “Mini Traffic Lights” by Demner, Merlicek & Bergman, Austria, for Mini
To view the winners, go to winners.epica-awards.com/2015.
Grand Prix
| Agency | Country | Category | Advertiser | Entry |
|---|---|---|---|---|
| adamandeveDDB | UK | Retail Services | John Lewis | John Lewis, “John Lewis Southampton” Campaign |
| Demner, Merlicek & Bergmann | Austria | Automobiles | MINI Austria | MINI Hatch, “MINI Traffic Lights” |
| J. Walter Thompson Amsterdam | Netherlands | Consumer Direct | ElaN | Translator, “Taste the Translation” |
| WATTS OF TOKYO INC. | Japan | Direction & Cinematography | Shiseido Company, Limited | Shiseido’s Products (including MAJOLICA MAJORCA / INTEGRATE）, “High School Girl?” |
Gold
| Agency | Country | Category | Advertiser | Entry |
|---|---|---|---|---|
| 84.Paris | France | Websites | Google Cultural Institute, “Street Art Project” | |
| Abbott Mead Vickers BBDO | UK | Direction & Cinematography | SAINSBURY’S | SAINSBURY’S, “1914” |
| Abbott Mead Vickers BBDO | UK | Radio Advertising | MARS PETCARE | PEDIGREE, “GIVE A DOG A JOB CAMPAIGN” Campaign |
| adamandeveDDB | UK | Luxury & Premium Brands | Mulberry | Mulberry, “Win Christmas” |
| adamandeveDDB | UK | Print Craft | John Lewis | John Lewis, “John Lewis Southampton” Campaign |
| adamandeveDDB | UK | Retail Services | John Lewis | John Lewis, “John Lewis Southampton” Campaign |
| adamandeveDDB | UK | Retail Services | John Lewis | John Lewis, “Monty’s Christmas” |
| Alma DDB | US | Household Maintenance | The Clorox Company | Glad Cling Wrap, “Fresh vs. Rotten” |
| Alma DDB | US | Professional Products & Services | Personal Music | Sound Design & Production, “Street Music Library” |
| BBDO New York | US | Confectionery & Snacks | Mars Chocolate North America | Snickers, “Parking While Hungry” |
| BBDO Russia Group | Russia | Online Ads | 3M | Post-it® sticky notes, “The Banner That Makes You Like Banners” |
| BUZZMAN | France | Recreation & Leisure | MEETIC | Dating service, “Love Your Imperfections” |
| CHI&Partners | UK | Online Campaigns – Automotive | CHI & Partners / Lexus International | Lexus, “SLIDE, Amazing in Motion” |
| CHI&Partners | UK | Product Design | CHI & Partners / Lexus International | Lexus, “Slide” |
| DDB Argentina | Argentina | Public Interest – Health & Safety | Fundacion Argentina de Trasplante Hepatico | Fundacion Argentina de Trasplante Hepatico, “The Man & The Dog” |
| DDB BRUSSELS | Belgium | Apps | BASE | Telco (mobile) operator, “PhoneAddress” |
| DDB Paris | France | Recreation & Leisure | Musée de la Grande Guerre | Musée de la Grande Guerre, “Items” Campaign |
| DDB Spain | Spain | Media Innovation – Alternative Media | No somos delito | NGO, “Holograms for Freedom” |
| DDB Stockholm | Sweden | Online Campaigns – Media & Entertainment | Samsung | Samsung, “Is this the next?” |
| Demner, Merlicek & Bergmann | Austria | Automobiles | MINI Austria | MINI Hatch, “MINI Traffic Lights” |
| DENTSU INC. | Japan | Online Campaigns – Business to Business & Corporate | YASKAWA ELECTRIC CORPORATION | The 100th Anniversary of Establishment Project, “YASKAWA BUSHIDO PROJECT” |
| Depot WPF | Russia | Illustration | GLBA Moscow | GLBA conference in Moscow, “MOSCOW IDENTITY” |
| Depot WPF | Russia | Packaging Design | Ambar (“Barn”) organic shop | Ambar private label, “SHOPPING LIST” |
| Energy BBDO | US | Branded Content & Entertainment | S.C. Johnson | Ziploc, “Ziploc Presents: Little Beasts” Campaign |
| Energy BBDO | US | Household Maintenance | S.C. Johnson | Ziploc, “Ziploc Presents: Little Beasts” Campaign |
| Forsman & Bodenfors | Sweden | Fashion, Footwear & Personal Accessories | H&M | Clothing & Fashion, “Close The Loop” |
| Forsman & Bodenfors | Sweden | Online Campaigns – Health, Beauty & Fashion | H&M | Clothing & Fashion, “Close The Loop” |
| Forsman & Bodenfors | Sweden | Public Interest – Environment | H&M | Clothing & Fashion, “Close The Loop” |
| Grabarz & Partner Werbeagentur GmbH + GGH Lowe GmbH | Germany | Public Relations | ZDK Gesellschaft Demokratische Kultur gGmbH | EXIT-Deutschland, “Nazis against Nazis- Germany’s most involuntary charity walk” |
| H-57 srl | Italy | Publication Design | Quercus Editions LTD | Book, “FILM IN FIVE SECONDS” |
| Havas 360 | France | Prescription and OTC Products | Juva Santé | MERCUROCHROME, “WHATEVER HAPPENS” Campaign |
| Havas Worldwide Istanbul | Turkey | Health, Beauty, Cosmetics & Toiletries | Reckitt Benckiser | Durex Mutual Climax, “Durex Arrivals” Campaign |
| IMPACT BBDO Dubai | UAE | Public Relations | UN Women | UN Women, “Give Mom Back Her Name” |
| Instinct | Russia | Online Social Networks | Nike | Nike, “MOSCOW REAL GIRLS – INSTAPOSTERS” |
| Irish International BBDO | Ireland | Alcoholic Drinks | Guinness | Guinness, Proud Sponsors of England Rugby, “Anthem” |
| Irish International BBDO | Ireland | Public Interest – Health & Safety | Road Safety Authority of Ireland | Road Safety – Mobile Phone Use, “Anatomy of a Split Second” |
| J. Walter Thompson Amsterdam | Netherlands | Consumer Direct | ElaN | Translator, “Taste the Translation” |
| Jørgen Reimer AB | Sweden | Advertising Photography | Groupe Grenouille | French Restaurant, “La Grenouille” |
| Leo Burnett Beirut | Lebanon | Copywriting & Storytelling | Virgin Radio | Virgin Radio, “Making Music” Campaign |
| Leo Burnett Chicago | US | Health, Beauty, Cosmetics & Toiletries | UnitedHeathcare | Virtual Doctor Visits, “Our Song” |
| Leo Burnett Company | Italy | Mobile Sites | Procter & Gamble | Always Feminine Care, “Always BackMeApp” |
| Leo Burnett France | France | Homes, Furnishings & Appliances | Atlantic Group | Connected Heaters, “37 Days” |
| Leo Burnett France | France | Personal Electronics & Devices | Samsung | Galaxy A, “The Way You Are” |
| Leo Burnett Germany | Germany | Restaurants, Bars & Cafés | McDonald’s | restaurants, “Popov, the Clown” |
| Leo Burnett London | UK | Restaurants, Bars & Cafés | McDonald’s | McDonald’s, “Lonely Hearts” |
| Leo Burnett Schweiz AG | Switzerland | Personal Electronics & Devices | Samsung Switzerland GmbH | NX mini Camera, “Self-Portraits” Campaign |
| Leo Burnett Tailor Made | Brazil | Promotions & Incentives | Clube Sangue Bom – Good Blood Club | Institutional, “Solidarity Queue” |
| Leo Burnett Toronto | Canada | Public Interest – Social | Government of Ontario | Ontario Women’s Directorate, “#WhoWillYouHelp” |
| LES GAULOIS | France | Automobiles | LES GAULOIS/CITROEN | C3 E-HDI, “Dog Stretching” |
| LES GAULOIS | France | Experiential & Shopper Marketing | Les Gaulois/Transavia | Airline company, “Snackholidays” |
| LES GAULOIS | France | Integrated Campaigns | Les Gaulois/Transavia | Airline Company, “Snackholidays” |
| LOLA/ Mullen Lowe (Lowe & Partners s.l) | Spain | Confectionery & Snacks | UNILEVER | MAGNUM, “PROUDLY SEEKING PLEASURE” |
| MADE BY VACULIK | Slovakia | Online Campaigns – Food & Drink | TESCO | retail, “The Freshest Tesco” |
| Mademoiselle Scarlett | France | Branded Games | DORCELSTORE.COM | DORCELSTORE.COM, “OPENDORCEL” |
| Marcel | France | Online Campaigns – Consumer Services & Household | Orange | Orange, “RelockLove” |
| Markom Leo Burnett Reklam Hizmetleri A.S. | Turkey | Online & Viral Films | Samsung Electronics Turkey | Samsung Video Based Call Center for Hearing Impaired, “Samsung Hearing Hands” |
| McCann Central | UK | Alcoholic Drinks | Accolade | Hardys Wine, “Proud Sponsors” Campaign |
| McCann Worldgroup S.r.l. | Italy | Mobile Social Networks | Coca-Cola Company | Coca-Cola, “The Emotisongs” |
| MMS USA LLC Investments Inc (Leo Burnett Argentina) | Argentina | Automotive Services & Accessories | Car One | Technical service, “Psychologist/Doctor” Campaign |
| POL | Norway | Transport & Tourism | NSB – The Norwegian Railroad | On board Services, “Travel by train.” Campaign |
| PROPAGANDA PRODUCCIONES S.A. | Spain | Best Use of Music | Unilever Magnum | Magnum Double, “Proudly Seeking Pleasure” |
| Publicis Communications Schweiz AG | Switzerland | Financial Services | UBS Schweiz AG | UBS Retirement Campaign, “UBS Retirement Campaign” Campaign |
| Publicis Conseil | France | Animation | Renault | Twingo, “Go anywhere, Go everywhere” |
| Publicis London | UK | Copywriting & Storytelling | Depaul UK | Youth Homelessness Charity, “There’s Another Side to the Story” Campaign |
| Publicis Pixelpark | Germany | Humour | IG St. Pauli/BID Reeperbahn+ | Public Awareness, “St. Pauli Peeback” |
| Puck Communication | Turkey | Restaurants, Bars & Cafés | Fish of North Restaurant | Fish of North Restaurant, “Order Fish Online” Campaign |
| Quad Group | France | Editing & Special Effects | Cartier | Watches, “Shape Your Time” |
| Rafineri Reklamcılık Hizm Tic A.Ş | Turkey | Media | Dogus Publishing Group | National Geographic Kids, “Nat Geo Kids / Dinosaur” |
| Rethink | Canada | Virtual Reality | The Dogwood Initative | The Dogwood Initative, “Oil Spill Virtual Reality” |
| ROSAPARK | France | Media Innovation – Traditional Media | THALYS TRAIN NETWORK | HIGH-SPEED RAIL TRAVEL, “Sounds of the City” |
| Saatchi & Saatchi | UK | Alcoholic Drinks | Rekorderlig | Strawberry & Lime Cider , “Silver Skaters” |
| Saatchi & Saatchi | UK | Business to Business Direct | Chelsea Football Club | Shirt/Brand Sponsorship, “Get me a Sponsor” |
| Saatchi & Saatchi | UK | Health, Beauty, Cosmetics & Toiletries | Procter & Gamble | Pampers Wipes , “Poo Face “ |
| Serviceplan | Germany | Mobile Games | Gibson Guitar | Epiphone Les Paul Björn Gelotte Signature Edition, “The Les Paul Skill Check” |
| TBWA ISTANBUL | Turkey | Homes, Furnishings & Appliances | IKEA TURKEY | IKEA TURKEY, “TIDY UP” Campaign |
| TBWA Stockholm | Sweden | Media | Canal Digital | Satellite TV, “Watching TV Is Important” Campaign |
| the community | US | Branded Content & Entertainment | Converse HQ & Brasil | Converse, “Donate Your Shadow “ |
| the community | US | Transport & Tourism | City of Buenos Aires | Public Bike System , “Never Stop Riding” Campaign |
| The Sweet Shop | UK | Prescription and OTC Products | Pepto Bismol | Pepto Bismol, “Boy Raised by Goats” |
| TRY | Norway | Retail Services | FINN.no | Online marketplace, “Sell it online” Campaign |
| TRY | Norway | Telecommunication & Public Services | Telenor Norway | 4G, “Puppy Love” |
| Turner Duckworth: London and San Francisco | UK | Graphic Design | The Coca-Cola Company | Coca-Cola, “Coca-Cola Contour 100 Posters” Campaign |
| Unit Image | France | Animation | UBISOFT | The Crew, “The Crew Launch Trailer “ |
| WATTS OF TOKYO INC. | Japan | Direction & Cinematography | Shiseido Company, Limited | Shiseido’s Products (including MAJOLICA MAJORCA / INTEGRATE）, “High School Girl?” |
| WATTS OF TOKYO INC. | Japan | Online Campaigns – Luxury | Shiseido Company, Limited | Shiseido’s Products (including MAJOLICA MAJORCA / INTEGRATE）, “High School Girl?” |
| Wirz BBDO | Switzerland | Homes, Furnishings & Appliances | IKEA Schweiz AG | Furniture, “Literary critic reviews IKEA catalogue” |
| Y&R Team Red Istanbul | Turkey | Mobile Campaigns | Vodafone | Vodafone Red Light Application 2.0, “Vodafone “Between Us”” |
| Y&R Team Red Istanbul | Turkey | Online Campaigns – Public Interest | Vodafone | Vodafone Red Light Application 2.0, “Vodafone “Between Us”” |
| Young & Rubicam FMS | Russia | Creative Technology | Dislife.ru | web-portal dislife.ru, “More Than A Sign” |
| Zulu Alpha Kilo | Canada | Non-Alcoholic Drinks | NESTEA | NESTEA, “Just Keep Drinking” Campaign |
Silver
| Agency | Country | Category | Advertiser | Entry |
|---|---|---|---|---|
| 4129Grey | Turkey | Branded Games | Oncam Grandeye | Security Cameras, “Heist On Cam” |
| 72andSunny NL | Netherlands | Alcoholic Drinks | Carlsberg | Green Brand – Pilsner, “If Carlsberg did Haircuts” |
| Abbott Mead Vickers BBDO | UK | Copywriting & Storytelling | SAINSBURY’S | SAINSBURY’S, “1914” |
| Abbott Mead Vickers BBDO | UK | Creative Technology | PEPSICO | WALKERS, “TWEET TO EAT” |
| adamandeveDDB | UK | Alcoholic Drinks | Heineken | John Smith’s, “Only Ordinary by Name” |
| adamandeveDDB | UK | Direction & Cinematography | John Lewis | John Lewis, “Monty’s Christmas” |
| adamandeveDDB | UK | Food | Unilever | Maille Mustard, “Memorable Guest” |
| adamandeveDDB | UK | Integrated Campaigns | John Lewis | John Lewis, “Monty’s Christmas” |
| adamandeveDDB | UK | Transport & Tourism | Hertz | Rental vans, “Cleaned Out” |
| Alma DDB | US | Online Campaigns – Business to Business & Corporate | Personal Music | Sound Design & Production, “Street Music Library” |
| BBDO New York | US | Confectionery & Snacks | Mars Chocolate North America | Snickers, “Brady Bunch” |
| BBDO New York | US | Confectionery & Snacks | Mars Chocolate North America | Snickers, “You Make Mistakes When You’re Hungry” |
| BBDO New York | US | Health, Beauty, Cosmetics & Toiletries | Procter & Gamble | The Art of Shaving, “Barber Spa” Campaign |
| BBDO New York | US | Mobile Social Networks | American Red Cross & Bitly | American Red Cross & Bitly, “Hope.ly” |
| BBDO New York | US | Online Social Networks | Monster.com | Monster.com, “Big Game Blunder” |
| BBDO New York | US | Retail Services | Midtown Comics | Midtown Comics, “Browser Stories” Campaign |
| BBDO Russia Group | Russia | Online Campaigns – Consumer Services & Household | 3M | Post-it® sticky notes, “The Banner That Makes You Like Banners” |
| BBDO Toronto | Canada | Mobile Games | PepsiCo Canada | Doritos Ketchup, “The Hold Out” |
| BETC | France | Consumer Direct | CANAL+ | CANAL+, “The interactive form” |
| BETC | France | Luxury & Premium Brands | Gant | Gant, “I have seen” |
| BETC | France | Non-Alcoholic Drinks | evian | evian, “Little big baby” Campaign |
| BETC | France | Online Campaigns – Media & Entertainment | CANAL+ | CANAL+, “The interactive form” |
| BETC | France | Personal Electronics & Devices | CANAL+ | CANAL+, “The Stone” |
| BETC | France | Restaurants, Bars & Cafés | McDonald’s | McDonald’s, “Emoticon city” |
| BETC | France | Websites | CANAL+ | CANAL+, “The interactive form” |
| BUZZMAN | France | Homes, Furnishings & Appliances | IKEA France | Home and Furnitures, “GET BACK TO THE TABLE” Campaign |
| CHI&Partners | UK | Online Campaigns – Luxury | CHI & Partners / Lexus International | Lexus, “SLIDE, Amazing in Motion” |
| DDB Paris | France | Public Interest – Health & Safety | Médecins du Monde | Médecins du Monde, “#makeachildcry” Campaign |
| DLVBBDO | Italy | Prescription and OTC Products | Dr Giorgini | Concentrated Relaxing Infusions, “Make the World A Peaceful Place” |
| DOJO Werbeagentur GmbH | Germany | Retail Services | Geschenkidee.de | Online Giftshop, “Essen” |
| Ehrenstråhle DDB | Sweden | Online Campaigns – Business to Business & Corporate | Telia | Telecom Services, “Playing Apart” |
| Energy BBDO | US | Household Maintenance | S.C. Johnson | Raid® Insecticides, “Raid® Entomology Lab Experiment Videos” Campaign |
| Energy BBDO | US | Online Campaigns – Food & Drink | AB InBev | Bud Light , “Coin “ |
| Ermolaev Bureau | Russia | Graphic Design | Cheburashkini Brothers | Dairy products: milk, yogurt, cottage cheese, sour cream, kefir, “Cheburashkini Brothers Identity” |
| Fearlessly Frank | UK | Non-Alcoholic Drinks | Jimmy’s Iced Coffee | Jimmy’s Iced Coffee, “Keep Your Chin Up” |
| Fold7 | UK | Alcoholic Drinks | Carlsberg UK | Carlsberg, “Probably The Best Poster In The World” |
| Geometry Global | Colombia | Product Design | Ministry of sustainability and environment | Lionfish , “Priceless Traps” |
| Gloryparis | France | Professional Products & Services | Gloryparis | Gloryparis, “Maurice Lévy” |
| Great Guns | UK | Best Use of Music | Procter & Gamble | Pampers, “Pooface” |
| Havas 360 | France | Prescription and OTC Products | Laboratoires LEHNING | Cocculus, “Cocculus 73” Campaign |
| Havas WorldWide Digital Vale, S.A. de C.V. | Mexico | Automobiles | Continental Tire de México S.A. de C.V. | Continental Tire, “Silhouette” Campaign |
| HAVAS WORLDWIDE PARIS | France | Print Craft | LA CITÉ DE L’ARCHITECTURE ET DU PATRIMOINE | MUSEUM, “BOOKSHOP & CINEMA” Campaign |
| Havas Worldwide Zurich AG | Switzerland | Recreation & Leisure | Zurich Chamber Orchestra | Concerts for Children, “Toy Soldiers” |
| HAVAS WW LISBOA | Portugal | Public Interest – Social | SOS RACISM | SOS RACISM, “STOP RACISM” |
| Hempel Photography | Germany | Advertising Photography | Nikon | Nikon D7100, “I am where I belong” |
| Honesty | Sweden | Branded Content & Entertainment | Viaplay | TV, movies and series on demand, “Everyone Happy” Campaign |
| Instinct | Russia | Publication Design | IKEA | Furniture and home accessories, “Kvartirovedenie” |
| J. Walter Thompson Amsterdam | Netherlands | Telecommunication & Public Services | ELAN | Translator, “Taste the Translation” |
| J. Walter Thompson Athens | Greece | Non-Alcoholic Drinks | Chitos S.A. | Zagori Natural Mineral Water, “Hang Gliding” |
| Leagas Delaney Hamburg GmbH | Germany | Humour | MSC Kreuzfahrten GmbH | Cruise Line, “The MSC Magnifica Shiphorn Choir” |
| Leo Burnett Beirut | Lebanon | Media | Virgin Radio | Virgin Radio, “Making Music” Campaign |
| Leo Burnett Beirut | Lebanon | Online Social Networks | Kafa | Kafa / Women’s rights NGO, “Vote for us. We’ll vote for you.” |
| Leo Burnett Chicago | US | Financial Services | Esurance | Insurance, “Sorta Rx” |
| Leo Burnett France | France | Public Relations | Atlantic Group | Connected Heaters, “THE CUBE – 37 DAYS” |
| Leo Burnett Germany | Germany | Packaging Design | mymuesli gmbh | OH! SAFT, “The Orange Press” |
| Leo Burnett London | UK | Food | McDonald’s | Favourites, “Emojis” Campaign |
| Leo Burnett London | UK | Restaurants, Bars & Cafés | McDonald’s | Favourites, “Emojis” Campaign |
| Leo Burnett Melbourne | Australia | Automobiles | Honda Australia | Honda HR-V, “Dream Run” |
| Leo Burnett Melbourne | Australia | Experiential & Shopper Marketing | SPC Ardmona | SPC Packaged Fruit and Vegetables, “#MyFamilyCan” |
| Leo Burnett Melbourne | Australia | Online Campaigns – Food & Drink | SPC Ardmona | SPC Packaged Fruit and Vegetables, “#MyFamilyCan” |
| Leo Burnett Sydney | Australia | Packaging Design | WWF | Environmental non-profit conservation organisation, “Just” |
| Leo Burnett Toronto | Canada | Health, Beauty, Cosmetics & Toiletries | Procter & Gamble | Always, “Unstoppable” |
| Leo Burnett Toronto | Canada | Online & Viral Films | Procter & Gamble | Always, “Unstoppable” |
| Leo Burnett Toronto | Canada | Public Interest – Social | Raising the Roof | Raising the Roof, “Humans for Humans “ |
| Lowe Indonesia | Indonesia | Homes, Furnishings & Appliances | Unilever Indonesia | Pureit, “Rural” |
| Lowe Singapore | Singapore | Household Maintenance | 3M SINGAPORE | SCOTCHGARD CARPET & RUG PROTECTOR, “SPILL-PROOF” Campaign |
| M&C SAATCHI STOCKHOLM | Sweden | Transport & Tourism | Norwegian Airlines | Airline, “The Flag of Flags” |
| Marcel | France | Mobile Campaigns | Éditions Points | epoints.fr, “#ThanksForBeingLate” |
| MediaMonks | Netherlands | Apps | Canon | Canon DSLR cameras, “Canon Gig App” |
| MediaMonks | Netherlands | Media Innovation – Alternative Media | Canon | Canon DSLR cameras, “Canon Gig App” |
| Mother London | UK | Editing & Special Effects | IKEA UK | IKEA , “T-Shirts” |
| Ogilvy & Mather London | UK | Public Interest – Social | 28 Too Many | FGM, “It Happens Here” Campaign |
| OMD | UK | Online Campaigns – Health, Beauty & Fashion | Luxottica | OPSM, “Penny the Pirate” |
| POSSIBLE Zrt. | Hungary | Branded Games | iamyank | Adventures of Poco Eco, “Adventures of Poco Eco” |
| Proximity London Ltd | UK | Online Ads | The Economist | The Economist Newspaper, “Raising Eyebrows. And Subscriptions.” |
| Proximity London Ltd | UK | Online Campaigns – Media & Entertainment | The Economist | The Economist Newspaper, “Raising Eyebrows. And Subscriptions.” |
| Publicis Communications Schweiz AG | Switzerland | Health, Beauty, Cosmetics & Toiletries | L’Oréal | Radiance Caffeine Eye Roll-On, “Garnier Hide Yesterday” Campaign |
| Publicis Conseil | France | Other Vehicles | Renault | Renault Master, “Wrapped Objects” Campaign |
| Publicis Conseil | France | Recreation & Leisure | MUSEE NATIONAL D’HISTOIRE NATURELLE | PARC ZOOLOGIQUE DE PARIS, “Wildlife is back in town” Campaign |
| Publicis Conseil | France | Telecommunication & Public Services | ORANGE | TELECOMMUNICATION, “Dumb Apps” Campaign |
| Publicis La Maison | France | Best Use of Music | DS Automobiles | DS 3, “Soulmates” |
| Publicis London | UK | Fashion, Footwear & Personal Accessories | Playful Promises | Lingerie, “Playful Promises” Campaign |
| Publicis London | UK | Online Campaigns – Health, Beauty & Fashion | Oral B | Oral B, “Merry Beeping Christmas” |
| Publicis Nurun | France | Public Interest – Environment | WWF France | Climate change (COP21), “2 degrees is too much” |
| Publicis Nurun | France | Public Interest – Environment | WWF France | Climate change (COP21), “2 degrees is too much” Campaign |
| Publicis Pixelpark | Germany | Promotions & Incentives | BARMER GEK | Health Insurance, “The BARMER GEK »MOSHPITAL«” |
| Razorfish GmbH | Germany | Online Campaigns – Automotive | Audi AG | Audi TT Brochure Hack, “Audi TT Brochure Hack” |
| Rethink | Canada | Radio Advertising | Canadian Men’s Health Foundation | Canadian Men’s Health Foundation, “Canadian Men’s Health Foundation” Campaign |
| Robert/Boisen & Like-minded | Denmark | Promotions & Incentives | Spies Travels | Active Holiday, “Do it for Mom” |
| Saatchi & Saatchi | China | Recreation & Leisure | Changyou Online Game Developer | online game, “Mother” |
| Serviceplan | Germany | Mobile Campaigns | Sky | Sky Go, “SKY SQREENING” |
| Serviceplan | Germany | Mobile Sites | Sky | Sky Football-Bundesliga Package, “The Match” |
| stories AG | Switzerland | Fashion, Footwear & Personal Accessories | Triumph | Magic Wire Bra, “Find the one” |
| stv DDB | Italy | Media | Mediaset Premium | Premium, “Ghost” |
| TBWA ISTANBUL | Turkey | Automotive Services & Accessories | Türk Telekom Grubu | Communication, “Find My Car” Campaign |
| TBWA ISTANBUL | Turkey | Personal Electronics & Devices | Türk Telekom Group | Avea Contacts Backup, “Avea Contacts Back Up Service” |
| TBWA ISTANBUL | Turkey | Telecommunication & Public Services | Türk Telekom Group | Avea Contacts Backup, “Avea Contacts Backup Service” |
| TBWA KUALA LUMPUR | Malaysia | Illustration | Energizer Malaysia | Torchlights & Batteries, “Eveready Book of Play” |
| TBWA Stockholm | Sweden | Fashion, Footwear & Personal Accessories | Synsam | Ray-Ban Sunglasses, “Squinting Models” Campaign |
| TBWA\G1 | France | Other Vehicles | Nissan Europe | Light Commercial Vehicles, “Truckerball” |
| TBWA\Paris | France | Automotive Services & Accessories | Michelin | Michelin Total Performance Tyres, “Parade” |
| TBWA\Paris | France | Professional Products & Services | FONTYOU | Typography, “Fresh Fonts” Campaign |
| the community | US | Illustration | City of Buenos Aires | Public Bike System, “Never Stop Riding” Campaign |
| the community | US | Public Interest – Health & Safety | The Government of the City of Buenos Aires | Blood Donation Campaign, “You Give More Than Just Blood” Campaign |
| The Leo Burnett Group Thailand | Thailand | Corporate Image | Ek-Chai Distribution System Co., Ltd. | Tesco Lotus, “Taxi” |
| Tribal Worldwide Istanbul | Turkey | Financial Services | Sigortam.net | Online Insurance Comparison and Selling Platform, “Damage” Campaign |
| VCCP GmbH | Germany | Animation | Airbnb | Airbnb, “Wall and Chain” |
| VCCP Spain | Spain | Business to Business Direct | VANS Madrid | Fashion, “Broken bones records” |
| Y&R Team Red Istanbul | Turkey | Apps | Vodafone | Vodafone Red Light Application 2.0, “Vodafone “Between Us”” |
| Y&R Team Red Istanbul | Turkey | Integrated Campaigns | Vodafone | Vodafone Red Light Application 2.0, “Vodafone “Between Us”” |
| Y&R Team Red Istanbul | Turkey | Media Innovation – Traditional Media | Vodafone | Vodafone Red Light Application 2.0, “Vodafone “Between Us”” |
| Y&R Team Red Istanbul | Turkey | Online Campaigns – Consumer Services & Household | Vodafone | Vodafone Red Light Application 2.0, “Vodafone “Between Us”” |
| Young & Rubicam FMS | Russia | Online & Viral Films | Dislife.ru | web-portal dislife.ru, “More Than A Sign” |
| Young & Rubicam FMS | Russia | Online Campaigns – Public Interest | Charitable Foundation Change One Life | Database of orphans, “Twin Souls” |
| Zulu Alpha Kilo | Canada | Public Interest – Health & Safety | ParticipACTION | ParticipACTION, “”Make Room For Play” Campaign” Campaign |
Bronze
| Agency | Country | Category | Advertiser | Entry |
|---|---|---|---|---|
| 180 Amsterdam | Netherlands | Fashion, Footwear & Personal Accessories | Asics | Running, “It’s a big world. Go run it.” |
| adamandeveDDB | UK | Copywriting & Storytelling | Harvey Nichols | Harvey Nichols, “Could I Be Any Clearer” Campaign |
| adamandeveDDB | UK | Corporate Image | Harvey Nichols | Harvey Nichols, “Style Fanatics Wanted” Campaign |
| adamandeveDDB | UK | Food | Mars | Temptations Cat Treats, “Temptations Snacky Mouse – Time to play #CatVsMouse” |
| adamandeveDDB | UK | Retail Services | Harvey Nichols | Harvey Nichols, “Could I Be Any Clearer” Campaign |
| Advertising Agency Voskhod | Russia | Alcoholic Drinks | Ural’s Custom Brewery | Ural’s Custom Brewery beer, “Sleepy poster” |
| Åkestam Holst | Sweden | Apps | Audi | Audi quattro, “The Swedish Snow Rescuers” |
| Åkestam Holst | Sweden | Consumer Direct | Swedavia Swedish Airports | Arlanda and Landvetter Airports, “Charity Arcade” |
| Alma DDB | US | Household Maintenance | The Clorox Company | Kingsford Charcoal, “Fast Lighting Charcoal” Campaign |
| Alma DDB | US | Public Interest – Social | AARP | Retirement Services, “Spoon” |
| ANR BBDO | Sweden | Non-Alcoholic Drinks | Arla | Arla Organic, “Land of organic milk” |
| Artplan | Brazil | Apps | Brazilian Symphony Orchestra | Classical Music Concerts, “Class of Classics” |
| Artplan | Brazil | Media Innovation – Traditional Media | Brazilian Symphony Orchestra | Classical Music Concerts, “Class of Classics” |
| BBDO New York | US | Editing & Special Effects | FedEx | FedEx, “Growing Business” |
| BBDO New York | US | Household Maintenance | GE | GE, “Enhance Your Lighting” |
| BBDO New York | US | Media Innovation – Traditional Media | American Red Cross & Bitly | American Red Cross & Bitly, “Hope.ly” |
| BBDO New York | US | Mobile Social Networks | Lowe’s | Lowe’s, “Tap Thru” |
| BBDO New York | US | Online Ads | American Red Cross & Bitly | American Red Cross & Bitly, “Hope.ly” |
| BBDO SF | US | Public Interest – Environment | California Coastal Commission | Beach Clean-up Day, “Bag” |
| BBDO Toronto | Canada | Non-Alcoholic Drinks | PepsiCo Canada | Pepsi, “#pepsiMoji” Campaign |
| BBDO Ukraine | Ukraine | Confectionery & Snacks | Mars Inc. | Chocolate bars, “SNKRS/TWX/BNTY” Campaign |
| BBDO Ukraine | Ukraine | Packaging Design | Stella Artois | Stella Artois Beer, “Stella Artois Film Festival Cans” |
| Beacon/Leo Burnett Tokyo | Japan | Automobiles | MINI | The New MINI 5 Door, “Apartment Flyer” |
| BETC | France | Media | CANAL+ | CANAL+, “Unicorns” |
| Bulldozer Reklambyrå | Sweden | Non-Alcoholic Drinks | Brämhults | Brämhults freshly squeezed oranges, “We love different” Campaign |
| CHANGE | France | Confectionery & Snacks | INTERSNACK | CURLY, “Le Souffleur – Curly, C’est C** mais C’est Bon” |
| Cheil Germany GmbH | Germany | Online Campaigns – Media & Entertainment | Samsung | IFA Fair, Samsung, “Innovating Evolution” |
| Cheil Germany GmbH | Germany | Online Campaigns – Media & Entertainment | Samsung | Samsung VR, “VR THE FUTURE” |
| Cheil Kazakhstan | Kazakhstan | Homes, Furnishings & Appliances | Samsung | SUHDTV, “Paint Brushes” Campaign |
| CP+B | US | Branded Content & Entertainment | Fruit of the Loom | Fruit of the Loom Boxer Briefs, “Plastique” |
| DDB BRUSSELS | Belgium | Creative Technology | BASE | Telco (mobile) operator, “PhoneAddress” |
| DDB Paris | France | Automobiles | Volkswagen | Open days, “Open days” Campaign |
| DigitasLBi Nordics | Sweden | Online Ads | Husqvarna | Automower®, “Husqvarna Lawn Calculator” |
| FCB Zürich | Switzerland | Radio Advertising | Neuroth | Hearing Aids, “Quizshow” Campaign |
| Forsman & Bodenfors | Sweden | Food | Grandiosa | Pizza Roll, “Pizza Roll” Campaign |
| Forsman & Bodenfors | Sweden | Health, Beauty, Cosmetics & Toiletries | Apoteket Ab | Pharmacy, “Tooth” Campaign |
| Friends Moscow | Russia | Websites | Google Russia | Google Russia, “Alive Memory” |
| Geometry Global | Colombia | Integrated Campaigns | Ministry of sustainability and environment | Lionfish , “Terribly delicious” |
| Göran Broberg | Sweden | Advertising Photography | The Hives | The Hives. Punk rock., ” ”I sometimes build a bed out of fans and sleep in it”” |
| Great Guns | UK | Direction & Cinematography | Procter & Gamble | Pampers , “Pooface “ |
| Green Penguin Media | Kazakhstan | Public Interest – Social | The Foundation of the First President of the Republic of Kazakhstan | Social advertising, “Social advertising “Tough 90’s”” |
| hasan & partners | Finland | Online Campaigns – Business to Business & Corporate | Metsä Wood | Metsä Wood Plan B, “Metsä Wood Plan B” |
| Havas Boondoggle Amsterdam | Netherlands | Online Campaigns – Business to Business & Corporate | Havas Boondoggle Amsterdam | Intern recruitment Havas Boondoggle Amsterdam, “Recruiting interns via Airbnb” |
| Havas Work Club | UK | Online Campaigns – Food & Drink | Pernod Ricard | Ballantine’s, “Ballantine’s Space Glass” |
| Havas Work Club | UK | Product Design | Pernod Ricard | Ballantine’s, “Ballantine’s Space Glass” |
| HAVAS WORLDWIDE PARIS | France | Illustration | LA CITÉ DE L’ARCHITECTURE ET DU PATRIMOINE | MUSEUM, “BOOKSHOP & CINEMA” Campaign |
| Havas worldwide Tunisia | Tunisia | Media Innovation – Alternative Media | UBCI BNP PARIBAS | Corporate social responsability, “Recycle to learn” |
| HEREZIE | France | Fashion, Footwear & Personal Accessories | DARJEELING – GROUPE CHANTELLE | LINGERIE, “Ugly Positions” Campaign |
| Impact & Echo BBDO | Kuwait | Illustration | X-Cite Alghanim Electronics | Great Mobile Deals, “TALK IT OUT” Campaign |
| IMPACT BBDO Dubai | UAE | Online & Viral Films | UN Women | UN Women, “Give Mom Back Her Name” |
| IMPACT BBDO Dubai | UAE | Online Campaigns – Public Interest | UN Women | UN Women, “Give Mom Back Her Name” |
| IMPACT BBDO Dubai | UAE | Radio Advertising | BHV | Sofa Bed, “Pillow Talk – Tuesday” |
| Instinct | Russia | Homes, Furnishings & Appliances | IKEA | Bedroom goods, “Olya, wake up” |
| Instinct | Russia | Online Campaigns – Health, Beauty & Fashion | Nike | Nike, “MOSCOW REAL GIRLS – INSTAPOSTERS” |
| Islenska | Iceland | Transport & Tourism | Icelandair | Icelandair, “Chez Louis” |
| Isobar Budapest | Hungary | Personal Electronics & Devices | Deutsche Telekom | Fitness trackers, “The 1000 kcal test” |
| J. Walter Thompson Italia SpA | Italy | Personal Electronics & Devices | SAMSUNG ELECTRONICS ITALIA SPA | MINI CAMERA, “Workers” |
| JANDL, marketing a reklama | Slovakia | Fashion, Footwear & Personal Accessories | SAMDEX | The new Samsonite collection, “Baggage Handlers” Campaign |
| JANDL, marketing a reklama | Slovakia | Fashion, Footwear & Personal Accessories | SAMDEX | THE NEW SAMSONITE COLLECTION, “Baggage Handlers” Campaign |
| LA RED GmbH | Germany | Business to Business Direct | Warner Music Central Europe | Robin Schulz “Sun Goes Down” Music Single, “360° Shades – The VR Mailing” |
| Landor | France | Graphic Design | FEDORA | Graphic Design for FEDORA, “A STAGE FOR THE NEW GENERATION OF OPERA AND BALLET” |
| Lapiz | US | Online Social Networks | Allstate | Allstate Insurance, “#SendBadLuck” |
| Leo Burnett | Spain | Recreation & Leisure | Loterias y Apuestas del Estado | Christmas Lottery, “There is no bigger prize than sharing” |
| Leo Burnett | UAE | Telecommunication & Public Services | du | Telecommunications , “du – Two for One Tickets ” Campaign |
| Leo Burnett Company | Italy | Corporate Image | Leo Burnett Co. Milan | Corporate Image, “The Speech” |
| Leo Burnett London | UK | Restaurants, Bars & Cafés | McDonald’s | Phone Charging, “Charging Digital Poster” |
| Leo Burnett Melbourne | Australia | Public Relations | Crikey | Crikey.com.au, “Set In Stone” |
| Leo Burnett Sydney | Australia | Branded Content & Entertainment | WWF | Environmental non-profit conservation organisation, “Just” |
| Lopez Negrete Communications | US | Other Vehicles | Fiat Chrysler Automobiles | RAM, “Salt of the Earth” |
| Lowe Indonesia | Indonesia | Print Craft | Unilever Indonesia | Pureit, “Rural” |
| M&C SAATCHI STOCKHOLM | Sweden | Online Campaigns – Consumer Services & Household | SPP | PENSION FUNDS, “Earth 2045” |
| Marcel | France | Online Social Networks | MARC DORCEL | MARC DORCEL, “#HandsOff” |
| McCann España | Spain | Promotions & Incentives | Fujitsu | Fujitsu Air conditioning, “THE MOST SILENCE FINAL” |
| McCann Health | UK | Prescription and OTC Products | Safepoint | Lifesaver Syringes, “Auto Destruct Syringes” Campaign |
| McCann Oslo | Norway | Retail Services | Rema 1000 | Seasonal fresh products, “Urban Farmer” |
| McCann Worldgroup S.r.l. | Italy | Integrated Campaigns | Coca-Cola Company | Coca-Cola, “The Emotisongs” |
| Memac Ogilvy & Mather sal | Lebanon | Public Interest – Health & Safety | Caritas Lebanon Migrants Center | Human Trafficking, “Human Trafficking is a crime” Campaign |
| MRM//McCann | Germany | Branded Games | Lidl Stiftungs GmbH & Co KG | Lidl, “Lidl Fan Cup” |
| Mullen Lowe U.S. | US | Luxury & Premium Brands | Acura | Acura, “The Test” |
| NEW Agency | Lithuania | Retail Services | MINT VINETU | MINT VINETU, “BEST SEARCH ENGINE” |
| New Moment New Ideas Company | Serbia | Public Interest – Social | Red Cross of Serbia | Anti Trafficking, “Button for Help” |
| Paul Moffat Limited | UK | Advertising Photography | The Senator Group | Jaicer Chair, “Jaicer paint splash.” |
| POL | Norway | Experiential & Shopper Marketing | NSB – The Norwegian Railroad | NSB, “Trainspirations” |
| POSSIBLE Zrt. | Hungary | Mobile Games | iamyank | Adventures of Poco Eco, “Adventures of Poco Eco” |
| Publicis Communications Schweiz AG | Switzerland | Public Interest – Social | Frauenzentrale Zurich | Women’s rights, “Women should not be worth less” Campaign |
| Publicis Comunicación España, S.L. | Spain | Automotive Services & Accessories | Talleres Motrio | Repair Shops, “Qualified Mechanics” Campaign |
| Publicis Conseil | France | Financial Services | Ulule | Financial services, “Live many lives – fashion” |
| Publicis Conseil | France | Food | Purina | Petfood / Snack, “For The Wild at Heart” Campaign |
| Publicis Conseil | France | Public Interest – Health & Safety | Depaul | Charity, “Animals” Campaign |
| Publicis Conseil | France | Public Interest – Health & Safety | ICM (Institut du cerveau et de la moelle epiniere) | Charity, “The Strip-Tease” |
| Publicis Conseil | France | Telecommunication & Public Services | ORANGE | TELECOMMUNICATION, “NEIGHBORS” |
| Publicis London | UK | Best Use of Music | Oral B | Oral B, “Merry Beeping Christmas” |
| Publicis London | UK | Graphic Design | Playful Promises | Lingerie, “Playful Promises” Campaign |
| Publicis London | UK | Health, Beauty, Cosmetics & Toiletries | Oral B | Oral B, “Merry Beeping Christmas” |
| Publicis Nurun | France | Animation | WWF France | Climate change (COP21), “2 degrees is too much” |
| Rafineri Reklamcılık Hizm Tic A.Ş | Turkey | Personal Electronics & Devices | Olympus | Photography & Camera, “Olympus Neon” Campaign |
| Razorfish | US | Mobile Games | Microsoft / Xbox | Halo: Starscope, “Halo: Starscope” |
| Razorfish | US | Mobile Sites | Microsoft / Xbox | Halo: Starscope, “Halo: Starscope” |
| Razorfish UK ltd | UK | Online Campaigns – Food & Drink | McDonald’s UK | McDonald’s My Burger, “McDonald’s My Burger” |
| Robert/Boisen & Like-minded | Denmark | Humour | Spies Travels | Active Holidays, “Do it for Mom” |
| Robert/Boisen & Like-minded | Denmark | Online Campaigns – Consumer Services & Household | Spies Travels | Active Holiday, “Do it for Mom” |
| ROSAPARK | France | Transport & Tourism | THALYS TRAIN NETWORK | HIGH-SPEED RAIL TRAVEL, “Sounds of the City” Campaign |
| Ruf Lanz Werbeagentur AG | Switzerland | Luxury & Premium Brands | Welti-Furrer Fine Art Transports | Art Transports, “Welti Furrer «Finest Art Transports»” Campaign |
| Ruf Lanz Werbeagentur AG | Switzerland | Media | persönlich advertising magazine | Magazine for the advertising industry in Switzerland, “Persoenlich magazine «Jagger/Warhol»” |
| Ruf Lanz Werbeagentur AG | Switzerland | Professional Products & Services | Welti-Furrer Fine Art Transports | Art Transports, “Welti Furrer «Finest Art Transports»” Campaign |
| Saatchi & Saatchi Ukraine | Ukraine | Publication Design | BASF | Chemical products & innovations, “Daily Experiment” |
| SMD STUDIO | France | Online Campaigns – Luxury | Heimstone | Alberta Fall/Winter female collection 2016, “Alberta” |
| Sturm & Drang | Sweden | Public Interest – Environment | Nordens Ark | Wildlife conservation park, “Angry birds” |
| TBWA ISTANBUL | Turkey | Telecommunication & Public Services | Türk Telekom Group | Communication, “Find My Car” Campaign |
| TBWA KUALA LUMPUR | Malaysia | Publication Design | Energizer Malaysia | Torchlights & Batteries, “Eveready Book of Play” |
| the community | US | Alcoholic Drinks | Corona Extra | Corona Extra, “Dear Summer” |
| the community | US | Media | Rolling Stone Magazine | Rolling Stone Argentina, “Steves” |
| the community | US | Print Craft | City of Buenos Aires | The Buenos Aires Public Bike System, “Never Stop Riding” Campaign |
| Tribal Worldwide Istanbul | Turkey | Automotive Services & Accessories | Audi | Airbag System, “Airbag” Campaign |
| Tribal Worldwide Istanbul | Turkey | Financial Services | Isbank | Online Banking, “Online Transfer” Campaign |
| Trigger AS | Norway | Online Campaigns – Health, Beauty & Fashion | Kari Traa | Sports wear, “Trollfighters” |
| TRY | Norway | Animation | djuice | Brand, “Mobile dilemmas/Would you rather..” Campaign |
| TRY | Norway | Financial Services | DNB | Bank, “My pension” |
| TRY | Norway | Food | TINE | Jarlsberg, “The morning after” |
| We Are Yours | Sweden | Mobile Campaigns | Taxi Stockholm | Explore Stockholm, “Sightseeing reinvented” |
| We Are Yours | Sweden | Online Campaigns – Automotive | Taxi Stockholm | Explore Stockholm, “Sightseeing reinvented” |
| Zulu Alpha Kilo | Canada | Financial Services | Interac Association | Interac, “Interac Holiday Campaign” Campaign |
| Zulu Alpha Kilo | Canada | Online & Viral Films | Audi Canada | Audi Q3, “Tight Parking” |
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