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EXCLUSIVE: McPherson exits Machine_ for Virgin Active

by Herman Manson. Gareth McPherson has been appointed Virgin Active South Africa CMO, effective 1 March 2020.

BREAKING: Machine wins Heineken SA’s TTL portfolio

by MarkLives. “The Heineken account is an incredible win for us. It’s an honour to represent this prominent global brand locally,” says Gareth McPherson, Machine MD and CCO.

Q5: Chasing the golden thread with Mawande Sobethwa

by Carey Finn. The new creative group head at Publicis Machine talks about weaving success in a people-based industry.

#Campaigns: #Drink141 — the drink to drink between drinks

Pernod Ricard SA & Publicis Machine: 141 The drink to drink between drinks

by MarkLives. This week we feature insight into Pernod Ricard SA’s 141 Responsible Drinking campaign by Publicis Machine and TinToy Productions.

#Campaigns: Behind today’s Business Day takeover by THE Glenlivet

by MarkLives. We feature insight into today’s The Glenlivet’s “Business Day Takeover” campaign from Publicis Machine, PHD and Hellocomputer.

Letting creativity lead — new MD, goals for Publicis Machine

by Carey Finn. Former ECD Gareth McPherson has taken on a dual role — and he has big plans.

#AgencyFocus: Publicis Machine repositions, embraces pop culture

by Carey Finn. The ad agency has restructured itself through an initiative called The Machinery, with a view to embedding brands more deeply into pop culture.