by Carey Finn. The executive creative director of recently formed HelloFCB+ sat down to talk shop.
Tag archives: HelloComputer
#Campaigns: Behind today’s Business Day takeover by THE Glenlivet
by MarkLives. We feature insight into today’s The Glenlivet’s “Business Day Takeover” campaign from Publicis Machine, PHD and Hellocomputer.
EXCLUSIVE: CT agencies of Hellocomputer, FCB form HelloFCB+
by Herman Manson. Hellocomputer Cape Town and FCB Cape Town have merged to create a new agency: HelloFCB+.
Ad of the Week: Life as a (video) game
by Oresti Patricios (@orestaki) A Cadbury Lunch Bar promotion that gets people to look a little closer is the brainchild of digital agency Hellocomputer, in celebration of Lunch Bar’s Golden 50th anniversary.
Design Annotator: 16 Jozi galleries, a music hackathon and the InAWE Residency
by Uno de Waal (@Unodewaal) This week on Design Annotator we’re highlighting: David Krut Print Workshop, Stand 47, Beatenberg #10and5Takeover, InAWE Residency with Fort Rixon, Break.Make.Create, “Wake Up, This Is Joburg”, 16 Jozi gallery spaces and art museums, and the “City of Gold Diggers” exhibition.
Design Annotator: Cloudy with a Chance of Pixels
by Uno de Waal (@Unodewaal) The inaugural Cloudy with a Chance of Pixels creative symposium was held in Johannesburg on Thursday, 10 April. Touching on everything from the ‘third industrial revolution’ to a timeline of design’s influence on nation building; 12 dynamic speakers shared their stories, insights, lessons and observations throughout the course of the day.
Design Annotator: Yield street art, Four Corners, and love for cities
by Uno de Waal (@Unodewaal) Today on Design Annotator we’ve got: r1’s street art Yield; Spier Architectural Arts creative director Liani van der Westhuizen; new work by Wesley van Eeden; Cape Town Love app; Josh Hayman’s GoldRush; Four Corners director Ian Gabriel; making of Four Corners; XooXity Hackathon recap and winner; 2014 Loerie Awards campaign; and the new Standard Bank TVC from TBWA\Hunt\Lascaris and Egg Films.
Design Annotator: Design Indaba wrap-ups, hackathons & floral installations
by Uno de Waal (@Unodewaal) This week on Design Annotator we’ve rounded up: Design Indaba field notes; Absa’s Make Think Become Did initiative; MTN’s Seed It campaign; XooXity hackathon; last year’s Absa L’Atelier competition winners; Marissa Pretorius of Cape Town-based florist, OPUS; illustrator Jaco Haasbroek; Stefanus Nel’s Blink Project; and multi-talented artist Nardstar*.
Design Annotator: Shield and Spear
We are in full swing with our Creative Women series – our way to profile women in creativity who are breaking new ground in their respective fields. We have a chat to one of the most respected ECD’s in South Africa, Kerry Friend, who has been working at HelloComputer to merge the traditional advertising world with digital. We like her approach and the projects she has been head of recently. On the other side of the spectrum we also interview the duo behind Supernatural Floral Design – Emma Frost and Jessica Ellis – who have been behind some of the more creative floral designs we’ve seen in a while. Be sure not to miss our Black and White Film Photography Exhibition happening this week in Cape Town, as part of the Open Design Cape Town Festival.
EXCLUSIVE: Hellocomputer – “we’ll continue to fight the fight from the inside”
Draftfcb acquired independent digital agency Hellocomputer earlier today. MarkLives talks to David Moffat, Managing Director at Hellocomputer, about the future of his agency within the Draftfcb South Africa Group (also see our interview with Draftfcb CEO John Dixon).
MarkLives: Why did you choose Draftfcb as a new corporate parent?
Moffat: Hellocomputer has been approached by most of the leading advertising networks. This possibility resonated with for a number of reasons: it’s an esteemed group with an impressive track record creatively and in terms of business performance, a culture and value structure we subscribe to, enviable clients and a management team we admire. Draftfcb has also demonstrated its belief in digital by investing in its own digital agency Mesh Interactive. We look forward to being part of a group that has built many of South Africa’s most loved brands.