Design Annotator with Uno de Waal is a column featuring the top design work from South Africa’s biggest online creative showcase, Between 10 and 5, curated by Publisher Uno de Waal @Unodewaal.

We are in full swing with our Creative Women series – our way to profile women in creativity who are breaking new ground in their respective fields. We have a chat to one of the most respected ECD’s in South Africa, Kerry Friend, who has been working at HelloComputer to merge the traditional advertising world with digital. We like her approach and the projects she has been head of recently. On the other side of the spectrum we also interview the duo behind Supernatural Floral Design – Emma Frost and Jessica Ellis – who have been behind some of the more creative floral designs we’ve seen in a while. Be sure not to miss our Black and White Film Photography Exhibition happening this week in Cape Town, as part of the Open Design Cape Town Festival.

Creative Women: Kerry Friend

Kerry Friend is an Executive Creative Director at digital agency, Hellocomputer. This is the same agency that’s behind all the recent ‘world firsts’, like Joburg Zoo’s live tweeting honey badger and Toyota’s Outdoor Website, as well as the fun Etios Tweets for Sweets Smile Machine, and Hack-a-Thon events. These activations move outside of the conventional digital space to create new kinds of experiences for consumers, with technology becoming the (increasingly) seamless bridges between real-life and online experiences. These kinds of activations reflect a new approach in advertising that focuses on creating memorable (and potentially even meaningful) brand encounters for consumers.

Read the full interview with Kerry Friend from Hello Computer

Creative Women: Bee Diamondhead

Bee Diamondhead is the ever-fabulous, say it like it is, junior fashion editor at Marie Claire SA. We love her bold styling and the fresh imagery she produces both for the pages of ‘the glossy with brains’ and as a freelance stylist. We spent two days observing her making fashion magic in pre-prod and on set for an upcoming fashion editorial. And then asked her to spill about her beginnings, her job, and her picks of the SA fashion designers to watch out for.

Read the full interview with Bee Diamondhead.

Creative Women: Supernatural Floral Design

Both Knysna-bred now Cape Town-based, Emma Frost and Jessica Ellis joined forces in early 2013 to launch Supernatural Floral Design; an outlet for their shared passion for all things natural, wild and a little bit extraordinary.

See more pictures and read the rest of the interview with the Supernatural Floral Design Duo.

The New B&W Photography | A 10and5 Exhibition with This Is Film + Orms

10and5 has teamed up with This Is Film and Orms to bring you a film photography exhibition which opens next Thursday and is titled The New B&W Photography. The group show will feature photographs by ten up and coming photographers from Johannesburg and Cape Town, all shot in black & white and all shot on film.

Have a look at some of the amazing work by this young set of photographers.

Shield and Spear – A Film about Art, Music and Freedom in South Africa

The atmosphere after South Africa’s first democratic election in 1994 was one of jubilation, as the nation celebrated their newly won freedom. Soon though, the real complexities of being a “Rainbow Nation” started to emerge, and it was unclear what came next. Shield and Spear, a documentary film directed by Petter Ringbom, seeks to explore this. A story about what comes after, Shield and Spear documents what it’s like to live and work as an artist in this new democracy.

Find out more about the Shield and Spear film.

Captain Morgan Rescues Jack Parow | Oppikoppi Publicity Stunt

In the spirit of this year’s Oppikoppi theme “Bewilderbeast,” event sponsors Captain Morgan were challenged with the task of creating a stunt that would have attendees talking long after the festivities were over.Wanting to showcase the daring and adventurous Captain Morgan himself (who in fact was a real buccaneer) – the team came up with the idea to create an opportunity for him to rescue a crew mate. The scheming began, as the brand team (including FoxP2, Eclipse PR, Urbian and BrandsRock) partnered with legendary South African performer Jack Parow to create the buzz-worthy campaign.

Out of Office: Latitude 33

Long-time friends Gareth and Charles opened Latitude 33 in January 2013. The idea was to create a space inspired by laid-back surf culture, and some of their travels. They found the double storey building in Bree street, and turned it into an interesting hybrid between coffee, food, fashion and art. It falls on Latitude 33 (33 degrees north of the Earth’s equatorial plane) hence the name.

Find more wi-fi hotspots for creative people in our Out-Of-Office guide.

– Uno de Waal is a social strategist and the publisher of creative showcase 10and5.com.

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Design Annotator: Shield and Spear