EXCLUSIVE: Management shakeup at Publicis Groupe Africa, agencies

by Herman Manson. With Kevin Tromp having left, Publicis Groupe Africa and a number of its agencies have undergone significant management changes.

EXCLUSIVE: Hellocomputer – “we’ll continue to fight the fight from the inside”

Draftfcb acquired independent digital agency Hellocomputer earlier today. MarkLives talks to David Moffat, Managing Director at Hellocomputer, about the future of his agency within the Draftfcb South Africa Group (also see our interview with Draftfcb CEO John Dixon).

MarkLives: Why did you choose Draftfcb as a new corporate parent?
Moffat: Hellocomputer has been approached by most of the leading advertising networks. This possibility resonated with for a number of reasons: it’s an esteemed group with an impressive track record creatively and in terms of business performance, a culture and value structure we subscribe to, enviable clients and a management team we admire. Draftfcb has also demonstrated its belief in digital by investing in its own digital agency Mesh Interactive. We look forward to being part of a group that has built many of South Africa’s most loved brands.

EXCLUSIVE: Draftfcb acquires Hellocomputer

by Herman Manson. Draftfcb has acquired independent digital agency Hellocomputer. The move follows widespread industry speculation that the two parties were about to announce a deal.

Breaking now: Speculation rising that Draftfcb is in advanced discussions to buy Hello Computer

Market speculation that Draftfcb is in advanced discussions to buy Cape Town based digital agency Hello Computer has been notched up a level as the parties are believed to have entered a due diligence phase.

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