by MarkLives. Alistair Mokoena, Ogilvy South Africa CEO, is leaving the communications group to take up the role of Google South Africa country director.
Tag archives: Alistair Mokoena
New MDs for Ogilvy Group, Ogilvy Cape Town
by MarkLives. Luca Gallarelli is now MD of the Ogilvy Group (South Africa); Vicki Buys is now Ogilvy CT MD; and Tassin Albertyn is now head of delivery.
Elouise Kelly swaps SABC for Ogilvy Johannesburg
by MarkLives. Elouise Kelly has been appointed MD of Ogilvy & Mather Johannesburg.
BREAKING: Alistair Mokoena to lead Ogilvy South Africa
by MarkLives. Ogilvy South Africa has announced the appointment of Alistair Mokoena as its new chief executive officer.
Ogilvy Joburg nabs Alistair Mokoena from FCB
by Herman Manson (@marklives) Alistair Mokoena, managing director at FCB Johannesburg, is leaving the agency to join Ogilvy Johannesburg as MD.
The Switch: Give your Loerie to your client and other love lessons
by Alistair Mokoena (@AlistairMokoena) As an advertising professional, what is your love language and do you know your clients’ love languages? Are you treating your clients the way they’d like to be treated or do you default to how you’d like to be treated?
The Switch: Off to see the Little Five
by Alistair Mokoena (@AlistairMokoena) For bush lovers like myself, nothing beats escaping the city madness and spending a weekend surrounded by nature’s very best. I love that the air is fresher and the sky clearer. The eclectic mix of sounds, smell and colour constantly remind you that God was smiling when He created the earth.
A lesson never to forget
I’ll never forget a lesson I learnt from one Elvis, a game ranger in the Waterberg region of Limpopo.
The setting was one of those red-eye game drives that are a pain if you love sleep like I do, but are a real gem when it comes to sightings. On the Landcruiser was myself, my wife, a South African couple from Durban and two American families.
Off we went in Elvis’s Jeep. Armed with my trusted Nikon D5000 and a newly acquired 400mm telescopic lens, I could not wait to spot the first of the Big Five. My assumption was that we were all there to see the Big Five. Boy, was I wrong.
The Switch: Pitching is like begging at an intersection
by Alistair Mokoena (@AlistairMokoena) Clients don’t enjoy advertising pitches any more than motorists enjoy stopping at a traffic light. We are all trying to leave a stranger with a lasting impression and we are all under huge time pressure.
There was a time not so long ago when all you saw at traffic lights were stories of poverty and strife and all you heard were heart-felt pleas for money and food. You still get a lot of that but in the main, begging has evolved, possibly in direct response to the impact of the global recession. The recession has increased the number of people begging and it has also left many would-be donors with little or no money to donate, resulting in a scramble for a smaller benevolent pie.
In their desperation to make ends meet, people begging have turned to … the power of branding. You can no longer paint them with the same brush. Their tools now range from a neutral plea for help to a bartering system where the donor receives a blessing, a clean windscreen, a garbage free car, gardening services, a joke, a trick, even a dance routine, in return for a small donation.
New Draftfcb Joburg boss says the buck will stop with him
Recently it was announced that Draftfcb Johannesburg has appointed Alistair Mokoena as Managing Director of the agency. MarkLives caught up with Mokoena to chat to him about his management style, client/agency relationships and his business priorities at Draftfcb.
Draftfcb Johannesburg announces new Managing Director
by Herman Manson (@marklives) Draftfcb Johannesburg has announced the appointment of Alistair Mokoena as Managing Director of the agency. Mokoena comes from ABSA where he had served as head of Marketing at ABSA Retail & Business Bank.