by MarkLives (@marklives) Ogilvy South Africa has announced the appointment of Alistair Mokoena as its new chief executive officer, with immediate effect. Abey Mokgwatsane left as its CEO at the end of September 2017 to join Vodacom as its new managing executive for brand and communications.
Mokoena’s career includes experience at blue chip brands such as SAB, Unilever, Tiger Brands and Mondelez. He joined Ogilvy Johannesburg as MD in 2014 from FCB Johannesburg. He is a lawyer by training and has both MBA and chartered marketing qualifications.
Comments Moss Mashishi, Ogilvy South Africa chairman, “Alistair brings a deep passion for client-centricity and he has led Ogilvy Joburg during one of its most creatively prolific periods. He has proved his ability to engage with senior marketers [and] has shown himself to be a skilled brand builder.”