by Kyle de Waal & Morgan Botha. Our latest choice of SA ad campaigns: Chicken Licken’s back at it, Carling Black Label’s pandemic shopping etiquette, and Acer’s entrepreneurial empowerment.
Tag archives: ogilvy south africa
BREAKING: Mokoena leaving Ogilvy to head Google South Africa
by MarkLives. Alistair Mokoena, Ogilvy South Africa CEO, is leaving the communications group to take up the role of Google South Africa country director.
#BrandFocus: KFC South Africa still innovating & collaborating
by Sabrina Forbes. For Suhayl Limbada, because KFC is considered a South African brand by most, it needs to stay true to that.
BREAKING: Gallarelli resigns from Ogilvy SA
by MarkLives. Luca Gallarelli’s last day as group MD of Ogilvy SA is today, Friday, 6 September 2019.
Standard Bank win a boon for M&C Saatchi Abel
by Carey Finn. Securing the country’s 23rd largest advertiser by spend is cause for celebration.
Standard Bank taps M&C Saatchi Abel for TTL, Ogilvy SA for brand
by MarkLives. This follows an extensive TTL pitch process which saw ad five agencies shortlisted for the main business.
New MDs for Ogilvy Group, Ogilvy Cape Town
by MarkLives. Luca Gallarelli is now MD of the Ogilvy Group (South Africa); Vicki Buys is now Ogilvy CT MD; and Tassin Albertyn is now head of delivery.
BREAKING: Alistair Mokoena to lead Ogilvy South Africa
by MarkLives. Ogilvy South Africa has announced the appointment of Alistair Mokoena as its new chief executive officer.
Vodacom leaves Ireland/Davenport for Ogilvy
by MarkLives (@marklives) Vodacom will be consolidating its advertising and communication portfolios into one agency group, moving its above-the-line account from Ireland/Davenport to join its digital and retail portfolios at Ogilvy & Mather South Africa.
Ad of the Week with Oresti Patricios — KFC imaginary friend
by Oresti Patricios. KFC is a global brand with a family-focused, everyday food brand promise. Like most fast-food brands, the emphasis is on fun, so most ad messaging uses humour to create a light-hearted feel. The latest ad also manages to sneak in another message: that KFC is also for special occasions.