MarkLives #AdChamps of the Month [Aug 2020]

by Kyle de Waal & Morgan Botha. Our latest choice of SA ad campaigns: Chicken Licken’s back at it, Carling Black Label’s pandemic shopping etiquette, and Acer’s entrepreneurial empowerment.

#BrandFocus: KFC South Africa still innovating & collaborating

by Sabrina Forbes. For Suhayl Limbada, because KFC is considered a South African brand by most, it needs to stay true to that.

Ad of the Week with Oresti Patricios — KFC imaginary friend

by Oresti Patricios. KFC is a global brand with a family-focused, everyday food brand promise. Like most fast-food brands, the emphasis is on fun, so most ad messaging uses humour to create a light-hearted feel. The latest ad also manages to sneak in another message: that KFC is also for special occasions.

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