by Kyle de Waal & Morgan Botha. Chicken Licken’s back at it, Carling Black Label’s pandemic shopping etiquette, and Acer’s entrepreneurial empowerment —our latest choice of South African ads that connect and engage.

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#AdChamp: Chicken Licken — Soul food for a soulful nation Thumbs up!  Thumbs up!

If there’s one thing that this comical ad truly celebrates, it’s our nation’s our resilience and ability to come up with creative solutions, such as the man so dedicated to his exercise regime he built a gym in his shed, during one of the strangest years we’ve had in decades. Chicken Licken and Joe Public have created an homage to the everyday (and not so everyday) South Africans who’ve emerged to make us laugh and bring us together, “who’ve kept the country’s soul aflame through these tough times”.

“More than ever, brands have to keep a voice in the market space that speaks to the heart of what people are going through and truly connect to what they are feeling. That’s why it’s so important to see that a truly South African brand like Chicken Licken, with a deeply entrenched culture and heritage, has kept their ears to the ground,” says Xolisa Dyeshana, Joe Public chief creative officer.


Ad agency: Joe Public
Brand: Chicken Licken
Client: Chantal Sombonos van Tonder
Group chief creative Officer: Pepe Marais
Chief creative officer: Xolisa Dyeshana
Creative director: Martin Schlumpf
Art director: MphelaMamabolo
Copywriter: Galaletsang Kgoathe
Group account director: Amber Mackeurtan
Account executive: Asbo Ofori-Amanfo
Head of TV and radio: Di Cole
Lead actor: Tyson Ngubeni
Production company: Star Films
Director: Tebogo ‘Tebza’ Malope
Executive producer: Adam Thal
Director of photography: Adam Bentel
Production art director: Keenan McAdams
Wardrobe stylist: Nao Serati
Editor & company: Ricky Boyd (Deliverance Post)
Music company/composer/sound: Max Hurrell, Universal Records; Sergio da Cruz, StudiJoe
Post-production online: Graeme Armstrong, Deliverance Post
Post-production offline: Deliverance Post
Colourist: Nic Apostili


#AdChamp: Carling Black Label — Champion Challenge Thumbs up!  Thumbs up!

Victor Gomes, international FIFA referee, is the ever-watchful protagonist in Carling Black Label’s Champion Challenge commercial. While lockdown regulations have been adjusted and the sale of liquor has been put on hold for now, we still appreciate this ad for showing us, simply, what kind of behaviour is expected when going to the shops. Social distancing, hand sanitiser and masks may seem obvious to many of us but we’ve all seen people flout the rules and, deep down, we all wish we could run around handing out penalties.

This unexpectedly funny yet educational messaging could be applied to any shopping or outdoor experience. We truly enjoyed the final suspected infringement, which turned out to be two friends understanding and respecting where we’re all in the world, showing how most of us have made the necessary changes to keep thriving in 2020.


Ad agency: Ogilvy South Africa
Brand: Carling Black Label
Strategy: Angie Hattingh
Delivery: Nicole Damonse
Producer: Nicola Davidsson
Client service: Troy Squires
Creative director: Mike Martin
Group head art: Scott Fowler
Senior writer: Sarah Forbes
Writers: Thando Solundwana, Kholwani Ngumbe


#AdChamp: Acer and Clockwork — #AcerInstaPitch Thumbs up!  Thumbs up!

The #AcerInstaPitch was born out of a desire to help young entrepreneurs important to SA’s economy have their voices and ideas heard by a massive audience using a platform they’re familiar with — an apt example of viral marketing tactics being used in a way to give back.

This collaboration between Acer and Clockwork aims to enrich the South African community through social media. Pitch your business idea in 10 Instagram Story frames or fewer and you could win equipment valued at R40 000, plus business coaching from Martine Solomon, Mzansi Financial Education and Media CEO.  We personally love this campaign for how inclusive it is, as many of us have access to Instagram so voices from all walks of life can be heard.

Entrepreneurs may pitch their best business ideas until 21 August 2020. Follow @AcerAfrica on Instagram for all the #AcerInstaPitch details.


Communications agency: Clockwork
Brand: Acer
Account directors: Nivenia Davis, Mariaan Christiaan
Community manager: Amukelani Chauke
Creative business unit director: Marc de la Querra
Creative director: Lize du Plessis
Senior account executive: Lelethu Nkomo
Senior account manager: Phumelele Dimba, Tebogo Mashego
Senior copywriter: Jared Milne
Senior designer: André Lopion
Videographer: David Grevler
Video producer: André Coetzee


See also


MarkLives logoWho are Kyle de Waal and Morgan Botha? We are two young-at-heart millennials trying with all our might to break the mould of the stereotypical ‘all millennials are the same…’ because — after all — we’re all just people. Together with the editors of, we enjoy finding ads worth watching and talking about, and then showcasing them here in our new monthly MarkLives column, #AdChamps.

If you’re involved in making South African or African advertising that’s smart, funny and/or engaging, please let us know at

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