by Sabrina Forbes. For Suhayl Limbada, because KFC is considered a South African brand by most, it needs to stay true to that.
Tag archives: product innovation
Ad Exec: Choose your winning strategy
by Tom Fels. How many agencies (and brands) are truly playing to win, or simply happy at the prospect of competing?
Motive: Great product innovation equals great advertising!
by Preetesh Sewraj. It’s difficult for creatives to be inspired by products that exhibit no innovation and don’t add true value to consumers’ lives.