by Tom Fels. Are the people and organisations within marketing willing to disrupt everything they know to champion the future?
Tag archives: Ad Exec
Ad Exec: Measuring agency performance
by Tom Fels. The nature of client-agency relationships has evolved over time, but have the metrics of performance evaluation moved on significantly, too?
Ad Exec: The power of the personal touch
by Tom Fels. While we look to pursue greater efficiencies, better targeting and improved returns, we risk losing the benefit of personal relations.
Ad Exec: Walking the tight-rope between heritage & modernity
by Tom Fels. Brands and businesses don’t always operate at the same speed, and decisions made for one inevitably impact on the other.
Ad Exec: Brands take a stand against Trumpism
by Tom Fels. The collision of politics and religion in legislative policymaking has compelled many more brands to take a stand.
Ad Exec: There are no new ideas
by Tom Fels. What’s the difference between creative genius and a simple copycat?
Ad Exec: When bright startups become all-fall-downs
by Tom Fels. There is a lot of wisdom to be gained from those who have demonstrated the ability to endure.
Ad Exec: Bystanding brands, it’s time to act
by Tom Fels. The African Renaissance ideal seems today to be challenged in its own authenticity. The dialogue is clearly shifting — are brands?
Ad Exec: Choose your winning strategy
by Tom Fels. How many agencies (and brands) are truly playing to win, or simply happy at the prospect of competing?
Ad Exec: Avoiding a creative dead end
by Tom Fels. The constant need to create against set deadlines, often with strict parameters, may generate creative fatigue and, ultimately, burnout.