by Taazima Kala-Essack. How much of the merit and weight we place on focus groups and concept tests in the marketing and communications industry is ill-fated or even misplaced?
by Erna George. How do we protect ideas and ensure distinct ideas across brands?
by Erna George. There is a distinct problem in seeing and treating strategy and execution as separate elements.
by Tom Fels. What’s the difference between creative genius and a simple copycat?