by Taazima Kala-Essack. In omnia paratus is one of those carpe diem turns of phrase that somehow manages to ignite a sense of fiery passion.
Tag archives: #NotSoOrdinary
#NotSoOrdinary: Lessons from Euripides & conspiracy theorists
by Taazima Kala-Essack. Why are we so quick to leap to accepting and answering when we don’t even ask the requisite questions?
#NotSoOrdinary: False negatives & little voices with good intentions
by Taazima Kala-Essack. How much of the merit and weight we place on focus groups and concept tests in the marketing and communications industry is ill-fated or even misplaced?
#CoronavirusSA: Humanity is the new currency #notsoordinary
by Taazima Kala-Essack. Recently, I came across the sentiment ‘humanity is the new currency’ and it’s stuck with me in a way that none ever has.
Is marketing beset with enemies of progress?
by Taazima Kala-Essack. Are we killing what could be great quick wins because of… processes, hierarchies and closed minds?
The marketing long con — knowing isn’t half the battle
by Taazima Kala-Essack. I’m willing to bet many would agree: knowing is not even close to half the battle. There is much, much more to it than that.
The case for being human in an otherwise inhumanE world
by Taazima Kala-Essack. The case for people, brands and businesses becoming more human gets stronger every day. In cracks of darkness, light gets in.