by Taazima Kala-Essack. How much of the merit and weight we place on focus groups and concept tests in the marketing and communications industry is ill-fated or even misplaced?
Independent industry news for marketing, advertising & media execs
by Taazima Kala-Essack. How much of the merit and weight we place on focus groups and concept tests in the marketing and communications industry is ill-fated or even misplaced?