by Taazima Kala-Essack. The case for people, brands and businesses becoming more human gets stronger every day. In cracks of darkness, light gets in.
Tag archives: big data
Always Learning: Marketing in a post-Cambridge Analytica world
by Kirsten Dewar. Brands must embrace transparency and ethics in a post-Cambridge Analytica world.
The Suit: In a world gone mad, it’s time to call it
by Jason Harrison. The world has truly gone mad. As a suit, how are you building business advantage for your clients?
Only Connect Podcast: How to win in the attention economy • Ep 5
by Bradley Elliott. We speak to advertising veteran, Danni Dixon, who now heads up marketing at Investec SA, in this fifth Only Connect podcast episode.
Data enables, rather than defeats, creative freedom
by Matthys Esterhuysen. Many, including myself, believe that the next frontier will not be data-driven creativity but data-informed creativity.
#OpenAfrica: Inclusive growth for Africa
an #OpenAfricaMag feature by Wim van der Beek. For Africa, any meaningful story must include a conversation about inclusive growth.
Media Future: Big health is driving big data
by Arthur Goldstuck. Fitness tracking devices stream info on a level previously possible from a medical checkup – occurring only once a year, if at all.
But Does It Work: AI in marketing — data collection & analysis
In this latest episode of #BDIW, Andy Rice shares his take on AI in marketing.
Beyond Borders: What’s shaping the future of our industry — Advertising Week Europe 2015
by Craig Page-Lee (@cpl_ignite) I recently had the privilege of attending Advertising Week Europe 2015 — London. A number of key themes emerged and, as expected, some of these were incredibly controversial, especially what the agency of the future will look like.
Media Future: Inside the Internet of Things
by Arthur Goldstuck (@art2gee) We heard much about the Internet of Things and Big Data, but now it’s getting practical.