Only Connect Podcast: How CMOs can use data to be sense-makers

by Bradley Elliott. Uber Eats SA GM Ailyssa Pretorius and I chat about why data is critical to sustaining competitive brand advantage in this first Only Connect Podcast and transcript.

Media Redefined: Fake news and market research

by Martin MacGregor. The research we’ve relied on to make key marketing and media decisions has been, at best, very top-level and, at worst, just plain wrong.

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