by Bradley Elliott. Uber Eats SA GM Ailyssa Pretorius and I chat about why data is critical to sustaining competitive brand advantage.
Tag archives: data analysis
Only Connect Podcast: How CMOs can use data to be sense-makers
by Bradley Elliott. Uber Eats SA GM Ailyssa Pretorius and I chat about why data is critical to sustaining competitive brand advantage in this first Only Connect Podcast and transcript.
Media Redefined: How to get creatives to love data
by Martin MacGregor. There is a new stream of creative output that clients are demanding and which creatives need to embrace.
By Invitation Only: Start thinking of the user as mobile
by Luke Mckend. Technology means a whole new set of challenges to embrace.
Media Redefined: Fake news and market research
by Martin MacGregor. The research we’ve relied on to make key marketing and media decisions has been, at best, very top-level and, at worst, just plain wrong.
On My Mind: Data is gold — get analysing!
by Jerry Mpufane. Data is gold and brands must position themselves so as to constantly gauge consumer sentiment.
Getting data right & understanding how it should be used
by Craig Hannabus. With the omnipresent nature of data and creative people being who they are, there are some new ideas floating around.
But Does It Work: AI in marketing — data collection & analysis
In this latest episode of #BDIW, Andy Rice shares his take on AI in marketing.