by Marguerite de Villiers. In a post-truth era, consumers are looking to connect with products that they can relate to.
by Marguerite de Villiers. In a post-truth era, facts become questionable; consumers grow sceptical; brands draw inspiration from multiple perspectives.
by Marguerite de Villiers. Be direct, provide a platform for conversations, and align your marketing or advertising with the values the product represents.
by Marguerite de Villiers. Brands are like children; they operate in the same environment but get different reactions from consumers (parents).
by Marguerite de Villiers. Consumers don’t live in a vacuum, nor do marketers operate in a static space. We change with the times and adapt.
by Martin MacGregor. The research we’ve relied on to make key marketing and media decisions has been, at best, very top-level and, at worst, just plain wrong.