by Martin MacGregor. The research we’ve relied on to make key marketing and media decisions has been, at best, very top-level and, at worst, just plain wrong.
Tag archives: Broadcast Research Council
Thinking TV: Exploring the BRCSA TAMS panel universe update
by Inge Hansen (@mecnotabene) What with the SAARF TAMS contract having now come to an end, the industry has seen a TAMS panel universe update under the newly formed BRCSA, created to service the audience research needs of the radio and television industry.