by Marguerite Coetzee. Culture is also a context, a world in which messages are communicated. We can decode these meanings if we first understand the context.
by Marguerite Coetzee. When it comes to advertising, packaging design and marketing-related practices, it is important to keep in mind how consumers might decipher the codes that we put out there.
by Marguerite Coetzee. The value of a brand is found in cultural meaning. And semiotics is the key that unlocks this.
by Marguerite Coetzee. What would a tangible material culture look like in an intangible world?
by Marguerite Coetzee. An object has physical properties but it also has semiotic and intangible value, meaning and qualities.
by Marguerite Coetzee. What happens when material culture items are removed from their original context and transplanted into another?
by Marguerite de Villiers. Humanity has the ability to create and transform the material world and, in return, we are shaped by it.
by Marguerite de Villiers. In a post-truth era, consumers are looking to connect with products that they can relate to.
by Marguerite de Villiers. In a post-truth era, facts become questionable; consumers grow sceptical; brands draw inspiration from multiple perspectives.
by Marguerite de Villiers. Be direct, provide a platform for conversations, and align your marketing or advertising with the values the product represents.