by Marguerite Coetzee. The value of a brand is found in cultural meaning. And semiotics is the key that unlocks this.
Brand Union brings JPO logo alive; Woolies launches summer campaign; and Jack Daniels launches on DStv — Cheryl Hunter’s weekly pick!
Wine on a new odyssey, Shoprite launches R5 meals, Father’s Day gifting with Gentleman Jack and Makro — Cheryl Hunter’s weekly pick!
SA designer creates Chivas packaging, Deep Design’s Afro-futuristic campaign kicks off, King Price’s bellowing billboard and 150 years of Jack Daniels — Cheryl Hunter’s pick!
A new identity for HKLM; snap a selfie, save a life; and Jack Daniels celebrates Sinatra — Cheryl Hunter’s weekly pick!
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Jack Daniels fashion gear now available in SA; Stimorol steps up activation for students; Energizer promotion gives back; and Danone teaches kids about nutrition and design.
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week:
Get the skinny on Appletiser; Jack Daniels hits the road with Frank Sinatra; a sunny future for Formula1 Hotels; and, P.S., Cadbury’s has a message for all students.
Spending most of your time with problems makes you need to change your perspective on them, says Kelly Putter, Creative Director at Bletchley Park.