by Marguerite Coetzee. The value of a brand is found in cultural meaning. And semiotics is the key that unlocks this.
Tag archives: Jack Daniels
Shelf Life: Joburg Philharmonic Orchestra strikes new note
Brand Union brings JPO logo alive; Woolies launches summer campaign; and Jack Daniels launches on DStv — Cheryl Hunter’s weekly pick!
Shelf Life: Port2Port.wine goes on surrealist odyssey with Pier2Pier
Wine on a new odyssey, Shoprite launches R5 meals, Father’s Day gifting with Gentleman Jack and Makro — Cheryl Hunter’s weekly pick!
Shelf Life: Chivas Regal packaging MaXhosa style
SA designer creates Chivas packaging, Deep Design’s Afro-futuristic campaign kicks off, King Price’s bellowing billboard and 150 years of Jack Daniels — Cheryl Hunter’s pick!
Shelf Life: HKLM’s thoughts in a bubble
A new identity for HKLM; snap a selfie, save a life; and Jack Daniels celebrates Sinatra — Cheryl Hunter’s weekly pick!
Shelf Life: The power to make a positive impact
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Jack Daniels fashion gear now available in SA; Stimorol steps up activation for students; Energizer promotion gives back; and Danone teaches kids about nutrition and design.
Shelf Life: Jack Daniels hits the road with Frank Sinatra
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week:
Get the skinny on Appletiser; Jack Daniels hits the road with Frank Sinatra; a sunny future for Formula1 Hotels; and, P.S., Cadbury’s has a message for all students.
Bletchley Park wants to win the war by being real
Spending most of your time with problems makes you need to change your perspective on them, says Kelly Putter, Creative Director at Bletchley Park.