by Sabrina Forbes. Understanding the intricate cultural elements of each market has been a fundamental reason that HKLM has experienced the success it has in both East and West Africa.
A new identity for HKLM; snap a selfie, save a life; and Jack Daniels celebrates Sinatra — Cheryl Hunter’s weekly pick!
The continent’s higher growth rates are calling but many brands have ventured forth, only to discover that expanding in Africa is complex. Mandy de Waal (@mandyldewaal) speaks to the vanguards in this Mark Magazine: Africa Dispatches feature.
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: VISI’s “Wild Design” tells us why we should love living in Africa and the World Design Capital of 2014; HKLM capitalises on annual report integrated reporting requirements; House of Brave’s office redesign; and Chris Pine decodes Armani.
by Sean McCoy. If I told you that Starbucks wasn’t in the business of selling coffee, you’d think I’d lost it. But they’re not. They’re in the people business, selling coffee.
by Herman Manson. Ten years ago four friends decided to launch a brand and design agency. Their focus would rest on emerging markets, especially on Africa and the Middle East, although their work would take them onto design adventures in parts of Asia and Eastern Europe as well.
HKLM Cape Town developed this new corporate identity to support prominent Tanzanian attorneys/advocates Mawalla Advocates. The big idea behind CI is‘ Taking Care of Business’.
The Client: University of Johannesburg The Agency: HKLM The Brief: This campaign was commissioned by the University of Johannesburg as an on campus/outdoor campaign to help reposition them as a place where students can embrace learning and knowledge in an engaging and fun manner that will appeal to university students as well as school leavers. …