by Herman Manson. The seafood restaurant was a founding client of the agency.
by Oresti Patricios. 1Life’s agency, House of Brave, once again presents an emotive story that touches on the essence of life (and death).
R\VERBED rebrands Eduloan, Oreo and Cadbury get icy with House of Brave, and SAB introduces Carver’s Weiss — Cheryl Hunter’s weekly pick!
by Kim Penstone. House of Brave was tasked with creating a Bidvest Bank brand that would stand out but still maximise the Bidvest association.
by Oresti Patricios. House of Brave and they films take a novel look at ice cream for Country Fresh, just in time for the hot weather.
by Oresti Patricios. 1Life Insurance makes a major change in strategy with its latest TVC from House of Brave with Egg Films and Left Post Production.
by Herman Manson. House of Brave has acquired a majority stake in Joburg-based Rogue Brand Agency.
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: VISI’s “Wild Design” tells us why we should love living in Africa and the World Design Capital of 2014; HKLM capitalises on annual report integrated reporting requirements; House of Brave’s office redesign; and Chris Pine decodes Armani.
by Herman Manson (@marklives) The Pendoring Awards, established in 1994 to promote and award Afrikaans language advertising, is coming to the Cape, one of the two provinces in South Africa where it is spoken by the majority of residents. It’s been warmly embraced by the city and its ad agencies.
The Pendorings have joined Cape Town’s Creative Week and the award ceremony takes place the Friday before the Loerie Award ceremonies (which happens on the Sat & Sun evenings of Sept 22 & 23).
Pendoring General Manager Franette Klerck says the move to Cape Town has reenergised the award show which has been run as a Section 21 (not-for-profit) company since 2010. This year saw over 500 entries – a jump of 40% on 2011. Entries from ad schools increased from 62 to 94 this year while entries from agencies jumped from 283 to 384.
Most categories saw increased entry levels although numbers for Outdoor were disappointing, Klerck admits. Digital entries grew well and, in a departure from judges comments on the crop reviewed in 2011, were commended for a dramatic increase in quality