Publicis buys digital agency Synergize, integrates it with Saatchi & Saatchi

by Herman Manson (@marklives) Publicis is buying out digital agency Synergize and launching a new unit within Saatchi & Saatchi South Africa, called Saatchi & Saatchi Synergize. AtPlay, the digital division of Saatchi & Saatchi, will be integrated into the new agency.

Breaking now: Speculation rising that Draftfcb is in advanced discussions to buy Hello Computer

Market speculation that Draftfcb is in advanced discussions to buy Cape Town based digital agency Hello Computer has been notched up a level as the parties are believed to have entered a due diligence phase.

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