by Kim Penstone. On 1 October 2017, Yuppiechef officially opened the doors to its first brick and mortar store in Willowbridge, Cape Town.
by Kim Penstone. That’s the question that Kevin Fine is asking in his bid to change the way that South Africans view the radio station.
by Kim Penstone. What is the TV ad of the future? Jerome Cohen of OLC is placing his bets on experiences.
by Kim Penstone. Cheri Yase Kasi, which directly translates as “the girl from the township”, is determined to break the old agency mould.
by Kim Penstone. Digital transformation — a phrase that strikes fear into the very heart and soul of anyone who isn’t a digital transformer. But not Fogg.
by Kim Penstone. It’s almost serendipitous that the advertising and music industries have aligned to create a new marketing model.
by Kim Penstone. Despite being touted as one of the largest financial services rebrands recently, the change seemed to happen overnight.
by Kim Penstone. How do you grow a new brand, in a depressed and downtrodden consumer environment, in an overtraded market?
by Kim Penstone. It’s worth considering for a moment that R1 of every R5 spent in South Africa happens in the so-called ‘traditional trade’.
by Kim Penstone. House of Brave was tasked with creating a Bidvest Bank brand that would stand out but still maximise the Bidvest association.