by Carey Finn. The BBC Global News head of insight talks us through the key findings of a study on branded content, which explored how emotions affect memory — and what this means for brands.
by Paulo Dias. This month takes us from Australia to London via the South African N3 highway.
by MarkLives. What are the expectations for the branded content industry in 2018? Lebogang Rasethaba of Arcade Content and Egg Films gives his take.
by Herman Manson. Strategic production company, Word., offers more than most South African production houses do.
by Kim Penstone. It’s almost serendipitous that the advertising and music industries have aligned to create a new marketing model.
by Marthinus van Loggerenberg. Good creative work comes from a good understanding of the discipline. How do you define branded entertainment?
by Paulo Dias. If General Electric can see the value of its own audio content and the power of audio and podcasts, what does that tell us?
by Tom Fels (@thomasfels) In the spirit of ‘un-advertising’, your next piece of communication could be (or should be) a game, stunt, product placement, TV series or endorsement, rather than a print ad or standard TV execution. Old ways of thinking evoke old responses.
Adlip, the industry video interview site, attented the recent Cannes Lions Advertising festival and filed the following reports.
Firms such as New Media (formerly New Media Publishing) have always positioned themselves as the meeting point between content and marketing. Now they are moving away from pulp and ink (though it remains a large and profitable chunk of the business) towards multiple platforms including mobile, the web and tablets.