by Johanna McDowell. We pitch consultants met with four agencies — Virtue, Collab, Summerjax and BBH — on Day 2 of the AdForum Worldwide Summit Los Angeles, Tuesday, 9 April 2019.
Tag archives: content
Production company rethinks role & content in social media era
by Herman Manson. Strategic production company, Word., offers more than most South African production houses do.
#TheFutureByDesign: The future is content
The Future By Design asks top local content expert, Melissa Attree, to get predictive on the future of content.
Red Touch Media pitches content for loyalty
by Herman Manson (@marklives) How can brands access content from global entertainment companies such as Sony, Disney, Paramount, MGM, Fox, Universal or Warner Bros? How many legal hoops would they need to jump through to… give it away free to their customers?
IOL deal helped transform Primedia Online as turnover jumps 38%
by Herman Manson (@marklives) Primedia Online is evolving from an online publisher with a sales capacity into a major online sales house following its partnership with Independent Newspapers to take over the sales function of its online properties held in IOL at the start of the year.
The company absorbed the online sales team of IOL and its impact on revenues and the company has been significant says Primedia Online CEO Tanja Lategan.
Lategan has been spending the past year consolidating the business after taking over from Nikki Cockcroft. Sales and traffic staff have been moved into a single space – Lategan says although they have traditionally been seen as two teams their goals are closely aligned in terms of delivering returns to clients. Incentives have been aligned for both teams as has work schedules (same incentive means same overtime when required). Turnover has jumped 38%.
Mobile app providers rethink industry image
Consumer sites such as HelloPeter and investigative magazines such as Noseweek are regularly filled with stories of consumers billed outrageous amounts on their cellphone contracts by mobile content operators. Pensioners with bills running into the thousands, kids subscribing behind the back of their parents who are then forced to ‘pay-off’ the bills; there is no lack of horror stories about this industry doing the rounds.