by Herman Manson (@marklives) Adlip, the advertising industry site known for its video interviews with creatives and industry executives, has received a major upgrade after owners John and Sonja Culverwell inked a sponsorship and co-developer deal with banking group FNB.
The revamped site is positioned as a gateway for consumer engagement on advertising created and flighted locally, as well as a go-to resource for those interested in insights from senior marketers, brand owners and creatives involved in advertising communication.
Adlip launched three years ago after a conversation between John and Sonja on the lack of video interviews, and the word from the proverbial horse’s mouth, on John’s favourite sports websites. The conversation soon turned to the ad industry, in which both are employed, and three glasses of wine later a business was born.