Mobile app providers rethink industry image
Consumer sites such as HelloPeter and investigative magazines such as Noseweek are regularly filled with stories of consumers billed outrageous amounts on their cellphone contracts by mobile content operators. Pensioners with bills running into the thousands, kids subscribing behind the back of their parents who are then forced to ‘pay-off’ the bills; there is no lack of horror stories about this industry doing the rounds.
Gareth Ochse, newly appointed MD of Mira Networks, a mobile content aggregator (Mira provides connectivity and billing tools between content owners and mobile networks), admits his industry is a controversial one but also says it is working hard to regulate itself and to rid itself of its bad boy image.
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