by Johanna McDowell. Here are 10 key learnings from the memorable eight days of last month’s virtual 2020 AdForum Worldwide Summit.
Tag archives: ad industry trends
#AdForumSummit: More acquisitions planned — Accenture Interactive
by Johanna McDowell. Much expansion is planned for Accenture Interactive, with more acquisitions in key markets.
#AdForumSummit: Tech and consumers rule — IPG
by Johanna McDowell. IPG consists of many agencies in different disciplines but this presentation was about the group layers that support the various agencies.
#AdForumSummit: The now and the next with MDC Partners
by Johanna McDowell. Advertising and marketing holding company, MDC Partners, is in a time of of deep strategy, planning its future and knowing that the human spirit is alive and well.
#AdForumSummit: Laws of culture with Omnicom’s Sparks & Honey
by Johanna McDowell. Instead of the Omnicom Group hosting a virtual session with all of its agencies, it opted to focus on one of its specialist agencies, Sparks & Honey.
#AdForumSummit: Humanity, ecology & technology — Havas Creative
by Johanna McDowell. The third virtual session of the AdForum Worldwide Summit 2020 on Wednesday 1 July was with Havas Creative.
#AdForumSummit: End of big agency network era — Dentsu Aegis Network
by Johanna McDowell. Jacqui Kelley, DAN North America CEO, led this second virtual session of the AdForum Worldwide Summit 2020 on Tuesday 30 June.
#AdForumSummit2020: No more mergers, nor office as usual — WPP
by Johanna McDowell. Ninety-seven pitch consultants from all over the world attended the first online session with WPP on Monday, 29 June 2020, which was structured as an open conversation in five parts.
Masterclass Notes: What marketers want in the new decade
by Johanna McDowell. What are marketers looking for from ad agencies in this new decade?
#AdForumSummit London: VCCP, MullenLowe & Anomaly
by Johanna McDowell. Our final day often contains a couple of highlights and we weren’t disappointed on Wednesday, 25 September 2019.