by Johanna McDowell. Meetings and speed-dates with a total of 17 agencies including group and independents —a very big Day 2!
Tag archives: ad industry trends
#AdForumSummit London: Clients taking back control of data, processes
by Johanna McDowell. LONDON: Day 1 continued with one of the highlights: meeting with Sir Martin Sorrell.
#AdForumSummit London: Gender balance a focus
by Johanna McDowell. There was a controversial start to the London summit, where comments from the media and participants focused on the huge bias towards male leadership.
Q5: Trends & tenacity, with Tessa Conrad [interview]
by Carey Finn. The global director of operations for TBWA\Worldwide talks innovation, the future of work, and how SA businesses can leapfrog into the next decade.
#AdForumSummit LA: Film, branded content growth now exponential
by Johanna McDowell. We pitch consultants met with Spark44, 180 LA and Deutsch on Day 5 of the AdForum Worldwide Summit Los Angeles, Friday, 12 April 2019.
#AdForumSummit LA: New industry player to change things up
by Johanna McDowell. We pitch consultants met with Team One, The Stagwell Group and Dentsu Aegis Network on Day 3 of the AdForum Worldwide Summit Los Angeles, Wednesday, 10 April 2019.
#AdForumSummit LA: Focus on content & collaboration
by Johanna McDowell. We pitch consultants met with four agencies — Virtue, Collab, Summerjax and BBH — on Day 2 of the AdForum Worldwide Summit Los Angeles, Tuesday, 9 April 2019.
#AdForumSummit LA: Insight into WPP’s restructuring
by Johanna McDowell. On our first day in LA, we met with MeringCarson, WPP, Fred & Farid (with AAR Group), Circus, and The Many.
Hermaneutics: Adland in review — restructuring after industry shakeout
by Herman Manson. Having initially failed to adapt internally to the rapidly changing agency environment, ad agencies are being forced to restructure.
#AdForumSummit Amsterdam: Era of vertical video is now
by Johanna McDowell. On our final day, we had three agencies to meet: Ogilvy, Made.For.Digital and Lemon Scented Tea.