by Herman Manson. Having initially failed to adapt internally to the rapidly changing agency environment, ad agencies are being forced to restructure.
Tag archives: ad agency ownership
Did the MAC Charter lie to us?
by Jarred Cinman. Did the MAC Charter lie to us? Have we, as an industry, been sent off on a wild-goose chase? Even those of us who’ve actually caught the geese find ourselves empty-handed.
Letter from NY: To sell or not to sell?
by Matthew Bull (@StixBull) Last week, we were made an outrageous offer to sell our agency. We are having to think long and hard about this because it will have a massive effect on our futures — the people of The Bull WH, our clients and the industry at large. So I have done a parallel forecast: what happens if we sell, and what happens if we don’t sell.