by Matthew Bull (@StixBull) I have just completed my 13th Cannes Lions in 15 years and the change from my first one in 1999 has been remarkable. The truth is that it’s now a media event, where the powerful new media and digital companies of our era jostle for the front page — and the downside of all this is the relegation in standing of the creative awards.
Tag archives: Letter from NY
Letter from NY: Not selling out
by Matthew Bull (@StixBull) So, in the end, in this magnificent digital-interfacing world we live in, I decided to say no to our suitors because of a piece of 3.7g card pictured herewith. You see, this card is mine, obviously. But it represents more than just my company name, details and my title; it represents ownership, something so precious only independent owners can appreciate it — or ex-owners.
Letter from NY: To sell or not to sell?
by Matthew Bull (@StixBull) Last week, we were made an outrageous offer to sell our agency. We are having to think long and hard about this because it will have a massive effect on our futures — the people of The Bull WH, our clients and the industry at large. So I have done a parallel forecast: what happens if we sell, and what happens if we don’t sell.