AdForum Worldwide Summit NYC: Production, production, production

by Johanna McDowell. Day two’s takeout is simple: if an agency these days doesn’t have in-house content production, it’s not an agency of today.

AdForum Worldwide Summit NYC: Are ‘legacy’ agencies adapting?

by Johanna McDowell. Our expectations were that we’d hear new things from some agencies and updates from the ‘heritage’ agencies.

Big Q 2017: Carolyn White & Sarah Britten’s retail market expectations

by MarkLives. What are the expectations of SA’s marketing & advertising leaders for the industry in 2017? Next up: Carolyn White & Sarah Britten.

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