by Johanna McDowell. We met with a total of seven agencies on Day 2 of the 2018 AdForum Worldwide Summit Amsterdam.
Tag archives: ad industry trends
#AdForumSummit Amsterdam: Dutch agencies emphasise diversity
by Johanna McDowell. Diversity is foremost in the minds of the Dutch ad agencies — very refreshing — and we certainly witnessed the future of the industry — very revealing.
#AdForumSummit Day 4 & 5: Europe’s biggest indie agency is in 16 countries
by Johanna McDowell. On the last two days we met with Fly, Serviceplan, the 4A’s, The Escape Pod, The Media Kitchen, MDC and R/GA.
#AdForumSummit Day 3: DAN, IBM iX, Phenomenon & Havas
by Johanna McDowell. “Storytelling”, “narrative”, “agile” and “the holding company model is broken” are words and phrases being said most frequently during this summit.
#AdForumSummit: Reinvigoration through PR, gender balance & trends
by Johanna McDowell. On Day 2 we visited MullenLowe, Project Worldwide, Oath, Kiip, WPP (Mark Read), TBWA and CP+B.
#AdForumSummit Day 1: Pitches now happen in-house at DDB
by Johanna McDowell. DDB was first up and it’s fascinating to see how a leadership change in the past 18 months has changed the way that this agency presents itself.
Masterclass Notes: Highlights from agencyScope 2017 South Africa
by Johanna McDowell. Here are some trends to look out for in the coming months.
AdForum Worldwide Summit NYC: Key summit observations
by Johanna McDowell. Agencies are learning to become more consultative and involved in business transformation.
AdForum Worldwide Summit NYC: Why clients review agencies
by Johanna McDowell. The 4A’s presented top-line results from a recent survey to establish the reasons that clients review their agencies.
AdForum Worldwide Summit NYC: Transformation starts with clients
by Johanna McDowell. Arthur Sadoun’s stance is that transformation starts with the clients and, when they transform, the agency can transform.