#AdForumSummit Day 4 & 5: Europe’s biggest indie agency is in 16 countries

by Johanna McDowell. On the last two days we met with Fly, Serviceplan, the 4A’s, The Escape Pod, The Media Kitchen, MDC and R/GA.

#AdForumSummit Day 3: DAN, IBM iX, Phenomenon & Havas

by Johanna McDowell. “Storytelling”, “narrative”, “agile” and “the holding company model is broken” are words and phrases being said most frequently during this summit.

#AdForumSummit: Reinvigoration through PR, gender balance & trends

by Johanna McDowell. On Day 2 we visited MullenLowe, Project Worldwide, Oath, Kiip, WPP (Mark Read), TBWA and CP+B.

#AdForumSummit Day 1: Pitches now happen in-house at DDB

by Johanna McDowell. DDB was first up and it’s fascinating to see how a leadership change in the past 18 months has changed the way that this agency presents itself.

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