#AdForumSummit Day 1: Pitches now happen in-house at DDB

by Johanna McDowell. DDB was first up and it’s fascinating to see how a leadership change in the past 18 months has changed the way that this agency presents itself.

AdForum Worldwide Summit NYC: Why clients review agencies

by Johanna McDowell. The 4A’s presented top-line results from a recent survey to establish the reasons that clients review their agencies.

Ad of the Week: Is your business ready for the future?

by Oresti Patricios. Telkom, BCX, DDB SA and Velocity Films score an absolute slam-dunk with one of the strongest B2B campaigns I’ve seen in a while.

AdForum Worldwide Summit: Conductivity vs connectivity

by Johanna McDowell. At SapientNitro on Day 4, the talk was of “conductivity” rather than simply “connectivity” — as always, ahead of the game.

AdForum Worldwide Summit NYC: Africa is DDB’s next major growth area

by Johanna McDowell (@jomcdowell) NEW YORK: Day 3 of the 2014 AdForum Worldwide Summit in New York City was a spectacular day where we, as consultants, were exposed to work of a world-leading quality in our industry. It is extraordinary how talented the advertising community is and how adaptable.

Punk’d out of ATL funk

Alistair King, group creative director of the King James Group, doesn’t bother to hide his enthusiasm for the latest, possibly bravest, move within his agency to further define its offering in a competitive market, where budgets are shifting from above-the-line to integrated campaigns and what was traditionally considered below-the-line work.

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