Fourteen years after its launch King James has emerged as South Africa’s most acclaimed independent ad agency. Growing organically, the agency has finally reached a tipping point to boost confidence, influence and revenues, even as it steers the challenges of offering a fully integrated, digitally adept service.
Tag archives: Matt Ross
Punk’d out of ATL funk
Alistair King, group creative director of the King James Group, doesn’t bother to hide his enthusiasm for the latest, possibly bravest, move within his agency to further define its offering in a competitive market, where budgets are shifting from above-the-line to integrated campaigns and what was traditionally considered below-the-line work.
DDB loses Matt Ross, Michael Udell to King James
DDB South Africa has lost its deputy MD, Michael Udell, and one of its two executive creative directors, Matt Ross, to King James in Cape Town.