King James – the road less travelled

Fourteen years after its launch King James has emerged as South Africa’s most acclaimed independent ad agency. Growing organically, the agency has finally reached a tipping point to boost confidence, influence and revenues, even as it steers the challenges of offering a fully integrated, digitally adept service.

Bollocks to alcohol advertising

A press release from The Association for Communication and Advertising (ACA) crossed my desk this week. “ACA is busy standing up and making its mark on behalf of the entire advertising profession, as Government has proposed a ban on all advertising depicting alcoholic products,” it reads.

BROKER — What my broker has made me

An email with entitled Updated Financial Terminology is currently doing the rounds. Some of the redefined terms; VALUE INVESTING — The art of buying low and selling lower. P/E RATIO — The percentage of investors wetting their pants as the market keeps crashing. BROKER — What my broker has made me. INSTITUTIONAL INVESTOR — Past …

The Brand Bubble – The Looming Brand Crisis and How to Avoid It

Data from the world’s largest study of consumer attitudes and perceptions on brands reveals that investors are increasingly overvaluing brands while at the same time consumers are losing trust and interest in them. Considering that a third of shareholder value is brand value, this growing disconnect should be of urgent concern to CEOs, marketers, analysts and investors.

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