Fourteen years after its launch King James has emerged as South Africa’s most acclaimed independent ad agency. Growing organically, the agency has finally reached a tipping point to boost confidence, influence and revenues, even as it steers the challenges of offering a fully integrated, digitally adept service.
A press release from The Association for Communication and Advertising (ACA) crossed my desk this week. “ACA is busy standing up and making its mark on behalf of the entire advertising profession, as Government has proposed a ban on all advertising depicting alcoholic products,” it reads.
The annual Google Zeitgeist (its list of most popular searches) gives an interesting insight on what was top of mind world-wide during 2008. Here is a list of SA’s top searches.
An email with entitled Updated Financial Terminology is currently doing the rounds. Some of the redefined terms; VALUE INVESTING — The art of buying low and selling lower. P/E RATIO — The percentage of investors wetting their pants as the market keeps crashing. BROKER — What my broker has made me. INSTITUTIONAL INVESTOR — Past …
Data from the world’s largest study of consumer attitudes and perceptions on brands reveals that investors are increasingly overvaluing brands while at the same time consumers are losing trust and interest in them. Considering that a third of shareholder value is brand value, this growing disconnect should be of urgent concern to CEOs, marketers, analysts and investors.
Give the web back to the people. This is the essence of what Tim Berners-Lee, considered one of the fathers of the modern World Wide Web, said at the September 14 launch of the World Wide Web Consortium, or W3C for short.
The Sunday Newspapers says Mbeki is history.
The digital devide is no more. Rudy-Nadler Nir argues that with 74% of the world’s population using cellphones there can be no digital divide.