Fourteen years after its launch King James has emerged as South Africa’s most acclaimed independent ad agency. Growing organically, the agency has finally reached a tipping point to boost confidence, influence and revenues, even as it steers the challenges of offering a fully integrated, digitally adept service.
High Life, the much applauded inflight magazine of British Airways, is getting a localised edition for BA-operated Comair. The new magazine replaces Horizons – Comair’s previous inflight title, published by Media24.
It is tempting to attribute Top Brand status to brands that are simply big. After all, if a brand is big, surely it is doing something right? Yes, of course it is doing something right – but the key thing is to determine what that is – brands can be big for many reasons.