It is tempting to attribute Top Brand status to brands that are simply big. After all, if a brand is big, surely it is doing something right? Yes, of course it is doing something right – but the key thing is to determine what that is – brands can be big for many reasons.
In the US two-thirds of people feel that ad agencies have some responsibility for the current worldwide economic crisis by causing people to buy things they could not afford. How about here in South Africa?