Magasins Genergaux, Metropoli, New Media, Stet, and The New York Times For Kids — Shane de Lange’s weekly pick of great media design!
SA gets growling to celebrate 50 years of Mercedes; FCB gives Absa new perspective; and Prima Toys unboxes videos — Cheryl Hunter’s weekly pick!
by Martin MacGregor (@MartMacG) In the media-planning world, that old media, TV, has been dead for so long, rigor mortis should have set in. But has it? Yes and no.
by Herman Manson (@marklives) Mercedes-Benz South Africa has launched a new online lifestyle content portal called mblife . It has appointed its existing content marketing agency, New Media, to manage the new digital initiative.
Adelle Horler, content director at New Media, says the new site is a departure from the norm for a South African motoring brand, and aims to reflect the lifestyle interests of current and future Merc fans rather than have a focus on motoring. New Media also produces a print title for Mercedes-Benz and a digimag.
The new website takes the digizine further along its evolution towards a daily updated online lifestyle magazine. It is part of a strategy to engage with a younger, edgy audience and take the brand beyond those already driving a Mercedes.
At New Media, we create content that starts beautiful conversations with your customers, in whichever channel they choose – from print to web to mobile to video to plasma.
The glossy Sunday read launched by City Press in October 2011, i, will be distributed nationally from this Sunday (June 3). The magazine was previously only distributed in Gauteng and KwaZulu-Natal – two key growth markets for the paper.
New Media has taken ownership of VISI, one of South Africa’s most iconic magazine brands, from Media24. The news was broken to staff earlier this morning. New Media, a content marketing firm, has been publishing the title behalf of Media24 for the past 14 years.
High Life, the much applauded inflight magazine of British Airways, is getting a localised edition for BA-operated Comair. The new magazine replaces Horizons – Comair’s previous inflight title, published by Media24.
Rapport has followed the path set out by City Press late last year by awarding its magazine supplement, My Tyd, to content marketing firm New Media.
The fourth annual Bookmarks Awards, the digital industries awards evening and back-slap, was a vast improvement over last year’s chaotic event (read Award-show behaving badly), when several hundred hangers-on crashed the awards evening and the MC Don Packett lost control and his cool.