by Martin MacGregor (@MartMacG) In the media-planning world, that old media, TV, has been dead for so long, rigor mortis should have set in. But has it? Yes and no.
by Emma King (@EmmainSA) I’ve been banging on about it for ages, but it is becoming ever more prevalent and I do feel I need to take a stand and shout it out. Traditional PR is dead. And any agency that continues to do so is wasting the time and money of its long-suffering clients.