by Samantha Fuller. Almost overnight, marketers’ audience changed. The news cycle moved to focus almost solely on covid-19, and the media world shrank, making it harder to get our news out to the public.
Tag archives: crisis communications
#TheInterlocker: Pandemic lessons & inspirations for the PR industry
by Emma King. Who’s inspired you during and/or what lessons have you learnt from this pandemic? Florence de Vries, Luanne Slingerland and I respond.
Surviving the court of public opinion — the new age of crisis
by Candice Luis. Have companies considered their potential crises and are they truly ready to deal with the biggest crisis trajectory of all time: the court of public opinion?
FieldNotes: When leaders eat last
by Marguerite Coetzee. What the construction industry can teach us about surviving a crisis.
The Power Report: Beware what you bury
by Megan Power. Organisations that choose to ‘hide’ will pay the price. Disrespected consumers don’t respond like benevolent grandmothers.
Brands & Branding: Preventing an issue becoming a crisis
by Kajsa Claude. When working in crisis communications, it’s very important to differentiate between a crisis and an issue.
Brands & Branding: Reputation risk to inform decisions
by Grace-Anne Belger. Proactively planning for a reputational crisis is half the battle won.
#MRW: Major trends disrupting market research execution & delivery
Cheryl Hunter’s weekly wrap of the latest market and consumer research: market research trends; controlling crises and parenteral packaging.
Dissident Spin Doctor: When polony spin-doctoring gets lethal
by Emma King. At times like these, it’s always helpful to think back to the golden rules of crisis management and communications.
Brands & Branding: Analysing the communications of Murray & Roberts
by Nadia Lotze & Kelly Duncan. Sometimes sticking to your guns may cause you to shoot yourself in the foot.