Market Research Wrap: Understanding today’s youth market

by MarkLives. Joe Public Shift’s “Generation Fluid”, Euromonitor’s “Consumer Health in SA” and HBR’s “The Event Marketing Evolution”.

Market Research Wrap: Latest SA-csi results • Middle-class retreat

Cheryl Hunter’s weekly wrap of the latest market and consumer research: National SA Customer Satisfaction Index from Consulta and Euromonitor International’s “Megatrends: Middle-Class Retreat’s Effect on Consumer Behaviour”.

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