by MarkLives. Euromonitor’s 10 Global Consumer Trends for 2019 and WARC’s Marketer’s Toolkit 2019 — our weekly wrap of the latest market and consumer research.
Tag archives: WhyFive Brandmap
Market Research Wrap: Online retail trends in Africa
Top trends that will continue to shape online retail in Africa, and crypto- or cryptic-currency — Cheryl Hunter’s weekly wrap of the latest market and consumer research.
Market Research Wrap: Media Inflation Watch reveals declining exposure
Media Inflation Watch Q2 2018 released; the rise and rise of Uber SA; and sorghum beer category saturated — Cheryl Hunter’s weekly wrap of the latest market and consumer research.
Market Research Wrap: Youth fear for their financial future
SA youth worries; online grocery sales surge; and media allocation benchmarks — Cheryl Hunter’s weekly wrap of the latest market and consumer research.
Market Research Wrap: The elusive upper 30% income segment of SA
Getting the right data; wine exports up; and gigs and side hustles — Cheryl Hunter’s weekly wrap of the latest market and consumer research.
The Sell: Dancing chickens DO make you buy more
by Mimi Nicklin (@MimiNicklin) While I personally would not have confidently believed that a giant flashing chicken-chandelier installation, or life-size dancing chicken mascots and store staff, would be the solution to a retailer’s falling sales, there is a team that did just that, and it is reaping the rewards!