Market Research Wrap: Media Inflation Watch reveals declining exposure

Media Inflation Watch Q2 2018 released; the rise and rise of Uber SA; and sorghum beer category saturated — Cheryl Hunter’s weekly wrap of the latest market and consumer research.

The Sell: Dancing chickens DO make you buy more

by Mimi Nicklin (@MimiNicklin) While I personally would not have confidently believed that a giant flashing chicken-chandelier installation, or life-size dancing chicken mascots and store staff, would be the solution to a retailer’s falling sales, there is a team that did just that, and it is reaping the rewards!

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