by Johanna McDowell. At our masterclass last month, César Vacchiano shared with us some global trends in the advertising and communication industry.
Tag archives: 2019 trends
#BrandFocus: Vodacom’s Mokgwatsane on 2019’s macrotrends
by Sabrina Forbes. There are three macrotrends facing the market globally and locally, believes Abey Mokgwatsane, Vodacom head of brand.
#BigQ2019: Digital means adland must adopt disruptor’s mindset
by Prakash Patel. My expectations for 2019 centre on transformation — transformation of our industry, our skills, our approach, our consumers, our services and, of course, digital transformation.
#BigQ2019: Infobesity & visual tsunamis
by Boniswa Pezisa. Let’s talk about the macro environment and emerging trends, from budgets to diversification and collaboration.
#BigQ2019: The myth of being time‑poor
by Lani Carstens. As marketers and content creators, surely we need to only serve up snackable content that is easy to digest? Not so.
Market Research Wrap: The art of contextualising global trends
by MarkLives. Euromonitor’s 10 Global Consumer Trends for 2019 and WARC’s Marketer’s Toolkit 2019 — our weekly wrap of the latest market and consumer research.
#BigQ2019: What do decreasing brand budgets mean for adland?
by Brenda Khumalo. With the economic downturn continuing to hit SA, the market is likely to continue facing the threat of decreasing budgets.
#BigQ2019: Is advertising screwed?
by Jarred Cinman. The thing we all forget is that companies still need to ply their wares to customers.
#BigQ2019: The year of questions & interrogation of creative output
by Khuthala Gala Holten. It’ll be important to be hyperaware of the big shifts while not abandoning the traditional approaches that continue to work well.
#BigQ2019: Adland undergoing massive change
by Shaune Jordaan. There are a few emerging local and international trends that look set to have a big impact going forward.