by Johanna McDowell. At our masterclass last month, César Vacchiano shared with us some global trends in the advertising and communication industry.
by Sabrina Forbes. There are three macrotrends facing the market globally and locally, believes Abey Mokgwatsane, Vodacom head of brand.
by Prakash Patel. My expectations for 2019 centre on transformation — transformation of our industry, our skills, our approach, our consumers, our services and, of course, digital transformation.
by Boniswa Pezisa. Let’s talk about the macro environment and emerging trends, from budgets to diversification and collaboration.
by Lani Carstens. As marketers and content creators, surely we need to only serve up snackable content that is easy to digest? Not so.
by MarkLives. Euromonitor’s 10 Global Consumer Trends for 2019 and WARC’s Marketer’s Toolkit 2019 — our weekly wrap of the latest market and consumer research.
by Brenda Khumalo. With the economic downturn continuing to hit SA, the market is likely to continue facing the threat of decreasing budgets.
by Jarred Cinman. The thing we all forget is that companies still need to ply their wares to customers.
by Khuthala Gala Holten. It’ll be important to be hyperaware of the big shifts while not abandoning the traditional approaches that continue to work well.
by Shaune Jordaan. There are a few emerging local and international trends that look set to have a big impact going forward.