by Ankush Manchanda. Authentic co-creation and storytelling are crucial to a winning digital strategy in 2019.
Tag archives: 2019 trends
#BigQ2019: Big data — rethink or die
by Joey Khuvutlu. The industry has to prioritise delivering on the ‘grand promise’ of data-driven creative ideas and business solutions.
#BigQ2019: How much change will there really be?
by Johanna McDowell. Are we looking at fundamental changes or business as usual for the advertising, marketing and communications industry in 2019?
#BigQ2019: Let’s be credible again
by Masego Motsogi. Going into an election year, let’s pull ourselves towards ourselves, start giving a damn and stop hanging in the shadows and make our voices heard.
#BigQ2019: The continued rise of the discerning consumer
by Lebogang Rasethaba. People won’t consume bad content in much the same way they won’t eat things that will kill them.
#BigQ2019: Future-proofing your brand for 2019
by Nicole Shapiro. What should smart marketers be focusing on for the coming year to future-proof their brands?
#BigQ2019: 2019, the year of trust
by Wayne Naidoo. 2019 is set to be another challenging year and, with trust already on shaky ground, we’re barreling into it without a firm footing.
#BigQ2019: Don’t get left behind in 2019
by Katlego Moutlana. 2019 is the year in which we expect local, African brands and businesses to use more forward-looking tech to improve CX and develop quality, well-designed products and strategies.
#BigQ2019: The battle to remain relevant in 2019
by Jerry Mpufane. Welcome to 2019 — a very different place.
Market Research Wrap: Synergies between meal kits, supermarkets
by MarkLives. The future of meal kits; 2019, the year of zero trust; and content marketing: not much thought, not much leadership — our weekly wrap of the latest market and consumer research.