by Martin MacGregor. Parts of the media landscape have been changed forever; some have gone back to looking the same; and there is still a lot of snow about.
Tag archives: trends
There is no ‘new normal’ #coronavirusSA
by Marc Horne. Here are some cultural shifts that will represent profound strategic opportunities for brands willing not only to embrace them but to lead them.
Q5: Doubling down on digital, with Gaynor MacArthur [interview]
by Carey Finn. The Digicape co-founder and MD talks local tech trends, the persistence of the digital divide and what’s needed for women to succeed in her sector.
An Accountant in Adland: Back to the future [S2 E4]
by Siwe Lawrence. We strategists don’t think about it this way but trend reports are horoscopes but for industries. Humour aside, what does the future of my two disciplines look like?
Masterclass Notes: Trends from #AdForumSummit London
by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in London, 22–25 September 2019.
Zeitgeist of Now: Anti-perfection’s rise
by Jason Stewart. Here are some key lessons that brands may take from the anti-perfection trend.
Masterclass Notes: Key global trends in advertising & comms industry
by Johanna McDowell. At our masterclass last month, César Vacchiano shared with us some global trends in the advertising and communication industry.
Shelf Life: Expectations for 2018
by Cheryl Hunter. This year, everything is about personalisation, integration and technology… not necessarily in that order.
Headspace: Beyond the solution to lending a helping hand
by Tenielle Maris. There’s a renewed focus on the notion of ‘serving is the new selling’ and the importance of embracing your brand’s ability to uniquely and efficiently assist its audience.
Dear Radio: Forget being hip — keep it real and simple
by Paulo Dias. It’s simple: radio works in South Africa when it’s real, shares our voice, doesn’t discriminate and doesn’t cost us anything.