by Craig Page-Lee. What have industry experts from around the world been saying on what to expect in the advertising and media industry in 2017?
Tag archives: 2017 trends
Dear Radio: Forget being hip — keep it real and simple
by Paulo Dias. It’s simple: radio works in South Africa when it’s real, shares our voice, doesn’t discriminate and doesn’t cost us anything.
Innovator’s Toolkit: Trump’s impact on global innovation landscape
by Preetesh Sewraj. While I’m far from a supporter of Donald Trump, I’m intrigued by the impact his election will have on global innovation.
The Adtagonist: Trend to make you blend
by Carl Cardinelli. That is, if you ever want to produce something semi-unique or #firstever[insertradnesshere].
Slow growth, budget cuts & other key 2017 adland themes
by Bongani Chinkanda. The baggage of slow growth is the new norm and with it, unfortunately, come budget cuts and the domino effect of retrenchments.
B2B marketing to boom in 2017
by Mark Eardley. B2B marketing will boom in 2017 but winners will have to play by its cardinal rules.
Media Redefined: Video killed every star
by Martin MacGregor. Every time I’ve googled marketing or media trends for 2017, one word has come up overwhelmingly: video.
Big Q 2017: Game-changing opportunities ahead
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2017? Last up is Bridgette Ramuluvhana.
Big Q 2017: Brand marketing in a VUCA world — Neo Makhele
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2017? Next up is Neo Makhele.
Big Q 2017: “It’s show time, folks!” — Mike Abel
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2017? Next up is Mike Abel.